Coherent Marketing Mix

Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..

Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P's to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights and cardio equipment. This allows people with busy lifestyles to workout whenever they have time. Anytime Fitness also offers a very good pricing plan for individuals and families.

A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy.

A product is simple a good or service you going to sell to a particular market, your product can have both tangible and intangible aspects, and is the thing you offer to satisfy your customers’ wants

In this time where the world is quickly changing, Coca-Cola should consider shifting with consumers by personalizing and customizing products to healthy ones. They should become more global and focus on systematic problem solving to help solve this problem. So that, in the instance actions is taken against high level sugary or caloric drinks, they would not be affected and the beginning product, the foundation of the company’s name would not be

It is the first one that we give a consideration for the traditional marketing mix. According to Kotler and Armstrong (2009), a product is “anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need”.

Will it be a good idea to produce this drink while opening my new pub or it will be a failure strategy? what is the impact of our competitors on our sales and in our new product?

The Coca Cola Company is a highly successful company that provides refreshing beverages to over 200 countries around the world. This multinational corporation produces many different flavored beverages, but it is most known for the product Coca Cola Classic. Simply known as “Coke”, this product is the highest consumed soft drink around the world. The Coca Cola Company was incorporated in 1892 and since then the market for its products has continued to increase. Although the Coca Cola Company is one of the largest and best-known beverage manufacturer, there are many other companies and brands out there on the market. Competitors such as the Pepsi Cola Company are doing everything they can to outdo this number one company. The Coca

PRODUCT: A product is defined as the thing offered for deal. A product can be a facility or an item. It can be material or in virtual form. Every product is made with some particular cost and each is sold at a price. The price depends on the quality, marketing etc (2).

First of all, Product refers to the product should fit the task the target consumers want it for, it should work , and it should be what the consumers expected to get. For instance, its packaging, labeling and offering. Therefore, this always remind marketing managers need to do careful research on how long the life cycle of the product is likely to be and focus their attention on different challenges that they are facing when they are developing the product.

To enhance their sales, business entities should see to it that they offer for sale the right products at the right price. Further, the marketing of such products should in addition to being conducted in the right place also utilize the most appropriate promotion. In this text, I amongst other things apply the various elements of the marketing mix to the Coca-Cola Company.

Coca Cola is a vibrant model that started in 1892 by Dr. John pemberton. It is the world primary producer of beverages and operates on a global scale across over 200 countries. The head office is in Atlanta Georgia recommendation that could help them continue to be a dynamic producer of soft drinks in the marketplace the company is widely recognized by 94% of the world population. It is the leader in manufacturing, marketing and distribution of non-alcoholic beverages and many other product brands. The aim of this marketing plan is to identify Coca Cola’s segments, provide analysis on its marketing mix as well as to give recommendation as to how to company can improve the current structure of business.

The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http://www.quickmba.com/marketing/mix/ advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingrediThe 4 P’s of Marketing ents into the four categories that today are known

Consumer tastes and needs are ever changing.  With the new focus on health and nutrition and concerns with obesity, many consumers are changing their behaviors and products choices.  Tea products, bottled water and energy drinks have become favored as opposed to the typical soft drink.  This is an external threat to the Coca-Cola Company, as these changes in preferences have increased the number of competitors in the industry.  The Coca-Cola Company is not only in competition with soft drink companies, like PepsiCo, Inc., but with other unassuming companies like Unilever, Kraft Foods, and Nestle.  The Coca-Cola Company must continue aggressive efforts in responsible marketing, community investment and product development to hold the No. 1 place in sales of juice, ready-to-drink coffees, and teas.  Surprisingly, Coca-Cola is ranked No. 3 in soft drinks, but their No. 1 ranking in juices, teas and coffee products indicate that they are in touch with their consumer's interests, and that they understand that soft drinks cannot be their sole products in order to sustain business.

Marketing Mix in marketing management is used to attract consumers and for sales promotion, using the four basic elements/components of the mix, namely, Product, Price, Place, and Promotion (four Ps). A combination and fair application of these marketing essentials is called Marketing Mix.