Unit 3 - Introduction to marketing P1,M1,D1

The Scope of Activity - Tesco is an international business, but their first supermarket was not until 1958 in Essex where they only sold

Tesco have been around from 1919 and has continued to grow and to expand ever since and is now a recognised brand nationally around the UK. Tesco was founded by Jack Cohen it originally started out with him behind a stall. The First Tesco store which opened was in 1929 in Burnt Oak in Middlesex. This expanded and became bigger by 1939 which led to over 100 Tesco stores across the country. Around the world there are 6,784 stores and Tesco have more than 500,000 employees all around the world which I am one of. From the 1990s Tesco’s became an international business of more than 3,200 stores. Tesco’s have become global white stores over 12 countries.

Tesco was founded in 1919 by Jack Cohen from a market stall in London east end . Over the years tesco business has grown and they are now operating in 12 countries around the world, they employ over 530,000 people also serve ten millions customers every week .

Tesco, which is British-based, is an international grocery and general merchandise supermarket chain. Tesco is the 3rd largest global retail store and the largest British retail store based on profits. Tesco was founded in 1919 by Jack Cohen from a market stall in London. Today it is one of the largest retailers in the world. Tesco’s main business is retailing in the UK, which provides 60% of all sales and profits. Tesco has the widest range of food of any other shop in the UK. Its two main food brands are it’s Tesco’s Finest and Everyday Value ranges, both of these products sell over £1 billion products per year. Tesco’s are also really clever about where they position their stores, they usually position the stores on cities or town’s high streets because they know that there will be a large number of people passing the store every day. This way there is a big chance of a lot of people entering the store and buying products because of this they will make more money. If the store isn’t situated in a major city or a busy town centres high street then they will usually position their stores in an area where there are no other big supermarkets in the surrounding area so the local people will have to use Tesco because there is not anything else. Tesco’s “every little helps” policy means that everything the company do is for the customers, employees and communities and this makes a lot of people want to shop at Tesco’s. Tesco also other loyalty cards called “Tesco Club

Yahoo! Finance (2012) describes Tesco PLC as a company that "operates stores that primarily offer food products, as well as general merchandise, clothing products, and electrical products." In addition to that, Tesco PLC is also involved in the provision of insurance, financial as well as banking (retail) services (Yahoo! Finance, 2012). Taking into consideration the number of branches it has in various parts of the world, Tesco PLC can be regarded one of the largest retailers around the globe. Having been established sometimes in the year 1919 by Jack Cohen, the company has surely come a long way (Tesco, 2012). The phenomenal growth of Tesco PLC over time can largely be attributed to both the unwavering vision of the founder and the selection of a competent team of managers to run the company's operations during its growth phase. Currently, the company top management team comprises of its CEO Andrew Clarke, its Chief Financial Officer Laurie Mcllwee and Tim

Tesco is a public limited company and it’s one of the largest retailer in UK and is the fourth largest retailer in the world. They have over 500,000 colleagues and they provide goods and services to 12 other countries like South Korea and Poland. Tesco is an international business but UK is where its business is more focused on. 75% of Tesco group revenue comes from UK business as they get lower sales from other countries outside UK. By offering the customer new goods and services in expanding UK markets, such as telecom and financial services and expanding their market abroad, enabled Tesco to expand their business so that it can deliver long term growth for the business. It also allowed Tesco to expand into new markets and improve their business in the competitive markets. On the other hand, Tesco main value is to provide good quality of goods and services that are cheap and affordable to the public. Which link to their slogan “every little helps.”

Tesco and Chester zoo In this essay I will identify and describe two different businesses and their owner ship and explain how the businesses are organised to achieve their purposes, I will talk about Chester Zoo which is a charity organisation while Tesco is a public limited company. Tesco It is the second-largest retailer in the world measured by revenues and also the third largest retailer in the world measured by profits , the founder is Jack Cohen in 1919 in London , England and now in 2015 the chairman is John Allan , and the CEO Dave Lewis, Tesco owned by several partner now and by thousands of people and many shareholders who fund the company including 3500 stores and with huge number of employees about 500,000 employers around the world also Tesco provide a high quality services and an affordable price in addition to that Tesco is a public limited company which mean that Tesco owned by many individuals and shareholders moreover, they publish a public annual financial account every year . Tesco PLC have advantages and disadvantages as any limited company in the world, the first Advantages are that they can sell shares and rise

Tesco PLC is a Public Limited Company, founded by Jack Cohen and headquartered in Cheshunt, in the United Kingdom, that operates as a grocery retailer. It is a well established business and it earns good profits. The company produces goods, supplies goods, and offers services to customers. Tesco PLC primarily offer food, groceries, clothing and general merchandise, and it also supplies retail banking, insurance and financial services. Tesco PLC is engage in distribution, sourcing, data analysis, telecommunications, property operations and online entertainment. The business runs in the United Kingdom, China, India, Malaysia, South Korea, Thailand, the Czech Republic, Hungary, the Republic of Ireland, Poland, Slovakia and Turkey. Customers are served approximately 7,300 stores in 12 markets, also through the Internet.

One of the benefits of both unrelated and related diversification strategies according to Zhang was, “Speed and differentiation… two approaches to be better customer focused; speed in being able to satisfy customers’ needs as quickly as possible and differentiation in being able to offer new and innovative products to meet different needs. (pg. 7)

Diversification. Companies that strategically use diversification can benefit greatly from it in ways such as spiking customers’ interest and potentially increase its sales and profits (“The benefits of diversification,” 2016). If it is used correctly, it can support the services

Tesco PLC is a multinational grocery headquartered in England. It is the third-largest retailer in the world measured by profits and second-largest grocery retailer in the world measured by revenues (Potter, 2011). It has operated in 12 countries including Asia, Europe and America and is the grocery market leader in the UK (Tesco PLC, 2014). Its stores divided into Express, Metro, Superstore, Extra and Tesco. com since 1970. Initially, it was a focused grocery retailer since the early 1990s. Tesco has diversified itself geographically into food retail, non-food retail, petrol stations and home living range since 1992. Tesco reposition itself in the 1990s, from a downmarket to a retailer crosses a wider customer group, from its Tesco Value launched in 1993 to its Tesco Finest ranges(Steve, 2014). The moves and changes were successful by the growth of stores from 500 stores in the mid-1990s to over 2,300 stores five decades later (Steve, 2014). In 2014, Tesco had a market capitalisation

Tesco is a public limited company which was founded from a market stall in 1919. The company has grown into one of the largest retailing industry in the world having large number of stores in Europe, Asia and North America. Initially the business started as a grocery retailer although it expanded into diverse sections. Currently the company sells a variety of products that includes books, electronics, cloths, furniture and petrol.

Tesco Company is UK based company which is a reputed company in the market. It has a huge number of employees. In

Tesco was founded by Jack Cohen in 1919 as a little stall in East London selling foodstuffs. The first line of Cohen brand goods placed on the market was Tesco tea. ... The first Tesco store was opened in 1929 in Burnt Oak, Edgware.

Tesco is one of the world’s international retailers and is recognised as the market leader in the UK supermarket sector. Tesco state that their core purpose is ‘to create value for customers to earn their life time loyalty’