To What Extent Unethical Marketing Technique Could Damage the Sustainable Business Enivironment

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

In business, there is more to being successful and achieving organizational success than having products or services at reasonable prices. Many companies underuse marketing as one of their business functions. Alternatively there are many companies that have been successful because of the effective use of

Marketing is an indispensable tool which every company applies in their day to day running and management. Marketing focuses on how to reach consumers and create awareness of the available products and services offered by a particular company, (Hulepete & Hathcote, 2005). While doing marketing, a general assumption is made that the message will reach targeted markets and will be perceived by the consumers as intended by the sender. Due to the coming of several companies to form a particular industry based on the similarity of the products or complimentary nature of the products and services offered, marketing has become quite popular across the globe, (Hulepete & Hathcote, 2005). Each company within the industry uses every available channel to make their products and services visible to the consumers.

When advertising for a company, there are many ethical dilemmas that a manager may face. Even if management is aware of the negative impacts their product can have on their consumers, they are still held responsible to advertise their product. Because of this obligation, managers are succumbed to conceal the truths about their product. They continue to advertise from a positive perspective, leaving their consumers unaware of the other bad side effects.

The purpose of this paper is to critically evaluate the statement; “Marketing does more harm to society than good” This is

Imagining a world where all the resources are abundance: we get what we want, we create, we consume, and we destroy.

Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is one of the key measurement indicator for the success in a competitive business atmosphere but not just about promoting commodities . Shelby (cited in Ayuba, 2009) defined marketing as “ the behavioral Science that needs to explain exchange relationships’, he went explain that the study of marketing needs to understand the buyer behaviour directed at its associated consequences on society and consummation of exchange.

Marketing is an area that is involved with so many ethical issues because it is an essential key in promoting or selling a product or service of a business (Ethical Issues in Marketing, 2018). Marketing not only involves promoting and selling products or services, but it can also involve research in different marketing strategies to help lead a business to success (Ethical Issues in Marketing, 2018). Ethical situations have the potential to arise in marketing due to the heavy focus on achieving success (Ethical Issues in Marketing, 2018). With marketing being heavily used to help drive sales, it is possible for ethical issues to arise in the attempt to reach success (Ethical Issues in Marketing, 2018).

The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies, prior to designing their products and services must be aware of their target customers and markets. Once the designing and the production phases are over then comes the very important and the deciding phase which is the marketing phase. It is very essential for a company to have a marketing

Businesses are profit-seeking entities. Hence, the main aim of businesses is to survive and grow. In order to achieve these objectives, businesses have to satisfy the consumers’ needs. Marketing helps to realise this through marketing activities. By helping to sell, marketing activities contribute to the creation of wealth. According to the CIM (Chartered Institute of Marketing) “Marketing is the management process responsible for identifying, anticipating and satisfying consumers’ requirements profitably.” In other words, marketing helps businesses to put a product on the market at the right place, at the right price, and at the right moment using the most suitable promotion. For example, a company has no interest in selling solar panel in countries where there are not a lot of sunshine pear year or in selling scholar supplies a long time after the back-to-school period. To elaborate plans for a good or a service, businesses therefore use marketing activities such as the process of segmentation of the market that leads to the identification of a target market (for example, a certain part of the population such as teenagers or family) In order to satisfy its target market, firms manipulation some controllable variables (price, promotion…) also known as Marketing Mix. However, for a company to survive and grow, identifying and trying to anticipate the consumers’ needs is not a sufficient condition. Companies also need to accommodate to the constant marketing environment

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

Marketing is one of the most fundamental aspects in any business success. In fact it is what you say and the way you say it whilst trying to explain how a certain product or service is, giving your target audience reason why to use or purchase it. Marketing can be a bunch of things, whether promotion, an ad, a brochure or a press release. It can simply be a Facebook page or even a Twitter account. In order to increase revenues, one tries to market his business to a great number of people. It plays an essential role in our every-day lives. Each person nowadays uses marketing one way or another without even realizing.

When compared to economics, production and operations, accounting and other business areas, marketing is a relatively old and distinct concept. According to the American Marketing Association, marketing is “planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives” (Lusch 261). Led by marketing scholars from several major universities, the development of marketing was in large part motivated by the need to dissect in greater detail these relationships and behaviors existing between the sellers and consumers. This need to better understand these relationships and behaviors has truly developed the field of Marketing, ranging from the Old-School tactics used in the developmental stages of marketing, to the technological strategies using Television and other electronics of today’s generation, and even to tactics and strategies scholars believe Marketers will begin to use in the future.

Marketing is derived by which a product/service originate, priced, promoted and placed/distributed to people who consume them. It involves lots of preparations, developments, organizing and decision making for all the four P(s) of marketing. People’s general misconception of the term ‘marketing’ is that it is an artistic field whereby the role of marketers is to be creative, innovative and thus cook up impressive actions and put their ideas

Marketing as defined by many marketers as they start out in the industry is “Putting the right product in the right place, at the right price, at the right time.”