Chocolate became “a respected scholarly subject” only in recent decades suffering from “puritanical prohibitions” of discussing food or writing about it that were recognized standards of behavior in the Western world. The reviewed book The True History of Chocolate is a valuable addition to what the public knows or, rather, does not know about chocolate, with an interesting historical background that makes an entertaining and useful reading and extends one’s knowledge of things we use daily, sometimes without realizing their long history of evolution and multiple meanings. The word “cacao” and the first data concerning these valuable beans were derived by Europeans who came to the new World from the Maya of the Yucatan Peninsula who made chocolate drinks to their nobility and presented them in beautiful vessels to their rulers. These people were probably the first in human history to turn cacao beans into chocolate. However, the word “cacao” is believed to be much older and originate from “kakwa”, the word of the Olmecs, the earliest of civilizations that existed in the Americas (Coe et al., 457). The old inhabitants of South America realizing the delicious qualities of the cacao fruit tree domesticated it and later spread it from the northwestern part of the Amazon basin along the trade routes. The key event was the invention of converting cacao tree seeds into chocolate that is believed to have taken place around 1800 BC. Maya also benefited from getting cacao as a
The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong
During the time frame of 1450-1750, the Columbian Exchange was at its height of power and influence. Many products were introduced from foreign lands, like animals such as cattle, chickens, and horse, and agriculture such as potatoes, bananas, and avocados. Diseases also became widespread and persisted to distant lands where it wreaked devastation upon the non-immunized people. One such influential product during this time period was the cacao, or more commonly known as chocolate. First discovered and used in the Americas, cacao beans quickly traveled to and became a popular treat in European lands. It was valuable in the New World and even used as a currency by the Aztecs. Only the rich and privileged
Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was
What kid doesn 't like chocolate? Thanks to the iconic Milton Hershey brand, we now have sweets such as Hershey kisses, Reese 's cups, Kit-Kats, and so many more! This essay will discuss Milton Hershey’s life, contributions to society, his companies, and some facts that might not be well known about him and his company.
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).
It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that
We all encounter chocolate in our daily life, and whether we want to admit it or not, chocolate has been a major part of history, and it is still seen today.
In the book Sacred Gifts, Profane Pleasures: A History of Tobacco and Chocolate in the Atlantic World (Ithaca N.Y. Cornell University, 2008) historian Marcy Norton works to reverse the conventional narrative of the Columbian Exchange. For Norton, the Columbian Exchange was not unidirectional, and Native Americans were not passive actors that were simply conquered and assimilated. Instead, aspects of native culture would irrevocably change European society and culture. Norton uses the lens of tobacco and chocolate to reveal the process and extent of cultural syncretism that occurred between the Spanish and Mesoamerican cultures in the Atlantic world.
A tradition is known to be a spread of rituals or beliefs passed from generation to generation that can vary from family to family. Traditions are meant to not lose the culture within oneself but while at it, a tradition can interfere with personal interactions. Not all traditions are worth keeping when one's satisfaction is taken away. For example, in the book “Like Water for Chocolate” by Laura Esquivel, it can be noticed how traditions can go as far to an extent.
In 1900, “Hershey” Company started making milk chocolate bars, wafers, and other shapes. He was able to lower the unit cost and produce milk chocolate bars in mass production. Chocolate was only affordable by the wealthy; However Milton Hershey made it affordable to all. One of “Hershey 's” earlier slogans was "a palatable confection and a most nourishing food.
According to the archaeologists, either the ancient Maya, or the Olmec, are believed to have cultivated the cocoa tree around 1000 B.C. for the very first time. Cocoa was considered divine in origin, and that established its importance in the world of the Maya. In the Mayan and Aztec cultures, cocoa and its preparation were presented greatly. The classic preparation of cocoa involved harvesting the beans, roasting them, after the fermentation process, and crushing them into a paste. It was then mixed with water, to which were often added corns, chili peppers, and other spices.
While chocolate historians are unsure as to how exactly cacao was introduced to France, in “The True History of Chocolate,” Sophie and Michael Coe present three theories: First, it was introduced by the
This pushed back by at least 500 years the earliest documented use of cacao, an important luxury commodity in Mesoamerica before European invaders arrived and now the basis of the modern chocolate industry.
People throughout the United States often turn to chocolate for a sweet treat. We eat chocolate when we feel stressed, and we purchase tons of chocolate for holidays and parties. There are so many types and brands of chocolates that are so readily available, and people often do not take the time to understand the history of chocolate. How many people actually know where chocolate comes from, or how chocolate is even made? How often do we think about the impact that the incorporation of chocolate into our diets have impacted our health and the economy? In this paper, I will discuss the history and cultural significance of chocolate, as well as the health benefits and consequences that come from eating chocolate.
After explorers Columbus and Cortez traveled to the Americas in the late 1400s, they returned to Europe with ships full of a variety of trade goods, including some cacao beans.