Marketing is the action or business of promoting and selling goods or services. A person who works in advocating for the good or service is called a marketer (Meerman, 2011). The main and most valuable purpose of marketing is to create awareness of a good or service to increase its sale. A customer is the most valuable business asset so marketing is mainly aimed at attraction of customers. It is therefore important for any organization to have a marketing plan. There are very many advantages of marketing in a growing an established business organization. Marketing helps the organization management to identify the different needs of the consumers. This is because a marketing plan should involve direct consultation with customers to know their …show more content…
Secondary sources of information are those sources that have been derived from the primary sources and have been refined, some of them even copyrighted or even published. The secondary sources of information that might be present in the Motorola Company include journals or magazines that may be analyzing and interpreting findings by the company about its marketing strengths or weaknesses. This can be important as they can summarize previous evaluations or surveys done by the company, hence helping it in its marketing plans strategies. Another type of secondary source of information for the company is the history books that it owns. These books show a history of what the company was doing a given number of years ago. Looking at the Motorola Company, it was one of the best mobile phone manufacturers around ten years ago. However, it has been overtaken by a number of companies lately due to poor marketing. This history books can help in the recovering of such a company as the old ways that the companies used to get ahead of its competitors can be used to its improvement. The last type of secondary sources of information is a written analysis and report on the performance of a company. This can be done after analysis of a previously done survey. This can be useful for the Motorola Company to identify its weaknesses, hence correct
The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.
Secondary sources describe, discuss, interpret, comment upon, analyze, evaluate, summarize, and process primary source, while primary source provides direct or firsthand evidence about an event, object, person, or work of art. The organization my portfolio is based on, is extremely big with five different segments. However, since my main focus will be in the parks and resorts, I will obtain both primary and secondary resources to complete my research. I will obtain autobiographies of Walt Disney to provide a brief history on the first development of resorts and parks. Any interviews, and research data that was already obtain by research. In addition, I will retrieve literature reviews on article, as well as, articles from the Belhaven data
What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning,
Write ‘Primary Source’ and ‘Secondary Source’ on the board and ask the student’s if anyone can predict what the difference is.
Secondary information is data which is derived from primary information and can be found via books, newspapers, internet etc. Secondary information is less reliable than Primary information because you cannot be certain as to how precise it is.
Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).
When deeply analyzing the pros and cons between primary and secondary sources, there arises an evident argument that divides like the red sea; can an article be entertaining and academic at the same time while still fulfilling all the goals in which a primary source can carry out? Both primary and secondary articles, when broken down, deliver the same information. The difference is in the diction and the syntax
Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.
Secondary marketing research is based on information previously gathered by an individual, the government, and other agencies. “Secondary sources are those sources of information that have been collected previously by other individuals or organizations. Secondary sources of information can help you to identify other sources of information, it can help you to get an overall picture of your market or it may provide more detailed information on a specific segment of the market” (Karen Paiyo). There are also various research tools used when conducting secondary research. Secondary research can be acquired from previous reports, public sources, newspapers, magazines, commercials, educational sources, and websites. Secondary research is often easy to find and generally free. It is much more inexpensive than primary research. An example of secondary research is a general manager, of a professional baseball team, gathering a summation of statistical information (of a player whose contract is expiring) from previous
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.
Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.
Motorola was first founded in 1928, making battery eliminators for household radios. In 1929 the company designed and manufactured and car radios, then a new concept, and subsequent sales kept the company afloat during the Great Depression of the 30s.
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and
Marketing helps the business to develop a strong brand, inform the customers about new products or services, influence consumers in some way to buy specific products, assist with sales and provide up-selling services.