The Product Product Level By purchasing the Refreshing bottled water, this will satisfy the customer 's core need to consume water. To maintain proper hydration, an adult male will need to consume 13 cups of water a day, and an adult female will need to consume 9 cups of water a day, according to www.mayoclinic.org. The actual product, the Refreshing, will satisfy that core need, as well as give the convince of having reliable, tasty water, while on the go. The packages unique design makes it easy for the customer to transport. The plastic bottle, shaped like a mountain, with ridges in the middle for gripping, is appealing to the innovative consumer. The safety seal shows obvious tampering when the attachable lid is opened, exposing …show more content…
Also, it is delicious. As the Refreshing enters into the growth stage, careful attention will be given to feedback of the consumer, to note any consistencies of areas that needs to be changed. In the initial market, the tourist locations, the water will be placed in the most visible location with the bottled waters, but priced with an introductory price. The position of the bottled water will be a part of the agreement with WBC and the retailer. The labeling will disclosed the Refreshing is a WBC product, to bring the connection to the other soft drink product line that offers a uniqueness. Namely, the Woot Woot Beer. As we go into the maturity stage, we will be in every major city in the United States. In this three year period, we would have expanded outside of the east coast and the southeast. However, we will not remove our product from Yazoo City, MS. As a social responsibility, this will be the only place the Refreshing bottled water will be available and always at price as low as possible. It is at this point, zero calorie flavor will be added to the water, to extend the product line. This water will not contain artificial sweeteners, but will contain the essence of tropical fruit. The preparation phase for the decline stage, will be make the Refreshing available everywhere. If there is a point we see sales begin to decline, we will branch out in to other areas, other than the metro areas. Revamping the market as, finally in
The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,
This marketing plan has been designed after a keen analysis of the market and examinations of the marketing research so as to develop products, which satisfy the market needs. The mission of the company is inspiring others through the brands offered. Secondly, the company has an objective of making a difference in the market through the creation of value centered products. The product being marketed is the Waters Bottling Company’s soft drinks.
Dee your discussions was very informative and also an eye opener. I am amazed of the amount of money that people spend on drinking water. Some people view bottle water as being convenient and superior to tap water, however views have been changing since the number of incidents on water quality has been rising. A study was done in Cleveland, Ohio on the amount of fluoride that was in the state’s tap water verses bottle water. The study showed that the bottle water had five percent of the state’s required recoomendations for fluoride. However, the same study showed that the states’s tap water resulted in 100 percent of the states required recommendations (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3084479/).
Imagine you live in a small town. You have a nice little house, maybe a dog or a cat. The town went through some rough times during the recent recession, but things are looking up: a new frac sand mine moved in nearby, providing jobs for a large portion of the community. Although there is more traffic because of the mine, it seems relatively harmless. As time goes on, however, you start to feel as if something is off. You haven’t been feeling well, and you suspect it has something to do with your tap water. You switch to bottled water and try to avoid using the public water as much as possible. A couple of years later, the news comes out that the frac sand mine had been contaminating the groundwater, making it unsafe. A dozen questions fill your mind with fear and anger: how has my health been affected? How can this problem be fixed? Will it ever be safe to drink the water again? Why did it take so long for this problem to be acknowledged?
We wanted to be able to give more pizzazz to the drink by including words like “refreshing”; So buyers won’t miss out a “drink of a lifetime”. This technique is called glittering generalities, which is a way to get buyers to see “good” labels displaying how the product is presented in a positive way. Finally, we chose to include in the top left corner of the poster a pile of red cans near a trash can. In the article, “Marketers and Mean Girls” Brandwashed conducted a poll stating that “112,000 teenagers in thirty countries, just under half of all teenagers factor in the brand when making purchase decisions, with Nike, Lacoste, Adidas, Sony, and Apple being the most popular among the boys, and Zara, H&M, and Roxy among the girls” (Lindstrom 2). We wanted to give the impression that the other brand of coconut water weren’t popular and so buyers shouldn’t buy a product that isn’t
The world is very fast pace, we are constantly on the go, barely having enough time to enjoy life. Staying healthy is very difficult. In this aspect bottled water is of a greater value, since bottled is in a portable state it is therefore easier to take with you. “You can purchase these bottles anywhere anytime conveniently.”(Bottled Water Pros) Some form or type of bottled water can be found at any establishment. This is useful if you are at your job force, working out, or on a trip. Bottled water can be taken on the go and bought anywhere, where tap water is only at your house.
First, Americans can’t seem to get enough of this easy to transport water. It has pretty much become the healthy beverage guru. There are just about 475 bottled water plants in the U.S., making 600 different brands of bottled water. Bottled water also has more calcium and magnesium than tap water. Studies have proven that 20,000,000 fatal heart attacks worldwide are caused by a magnesium deficiency. All in all, bottled water gives
As we all go about our day, we rush to place to place. Around us there are things for sale, people everywhere trying to make money. As we are rushing around, we all tend to get thirsty as we have a thousand things going on. In America we have dozens of choices when it comes to soft drinks, although the two most widely known are Coca-Cola and Pepsi. Many are often stuck between choosing Coke or Pepsi; even though they are slightly different in appearance, taste, and price it makes a world of difference to the customer.
This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.
The organization identified the opportunity to combine a global need that 900million do not have access to clean drinking water and the consumer buying power of bottled water. The brand from begin had a well-defined product and vision of what they desired to achieve.
Water is turning into a scarce resource around the world; this has raised both cost and criticism; due to the large amount of water required for its production. However, the main threat is that water scarcity is on the rise and with the climate changing; sooner or later someone might start blaming beverage companies for it. Thus, Water sourcing is a sword hanging on the head of Coca cola. If water is limited or rationed, it may lead to a major downfall in their revenue and capacity of distribution.
In the past, Perrier controlled about 24% of the total U.S bottled water business, and was dominating half of imported bottles water sector. The market sales of Perrier sparkling water from France rapidly grew in the United States from one million US Dollars to about eighty million per year. However, Perrier now accounts for eighty percent of declining water imports in America and 29 percent of the $225 million of sales yearly in the bottled-water market, which is growing at the rate of 9 percent annually. The American public is trading low in sales of mineral water that is substituted with club soda, according to a trade source. Perrier is challenged by Khisu Mineral Water, which has apparently cured the Korean King Sejong of all illnesses. Perrier’s considerable decline of its market share in the bottled water industry seems to be very challenging for its marketing team and raises some questions of how to survive on the market and regain the previous rhythm of sales. Maybe it’s time for them to consider some inevitable changes in the marketing strategy.
struggling to sustain its positioning in the industry. However, the competition in the bottled water
Unique and popular product – the business’ product (special concentrate from north-western China, which is combined with cold water) is unique in comparison to other beverage companies, and therefore attracts customers
This project is about Bisleri International ltd. (flavoured Mineral Water). It covers the core concepts that are involved in the production, development and implementation of this product. Taking an initiative and launching a new product for the local market,