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The Integration Of Personal Health And Financial Well Being

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The integration of personal health and financial well-being is, perhaps, the perfect platform to speak to what’s on the hearts and minds of Americans and those who represent them on Capitol Hill.
And, as the American Benefits Council approaches its 50th anniversary in 2017, it has appropriately considered how it can leverage this milestone to advance its policy objectives, membership goals and overall awareness of the value of the industry you represent. There may be no better time to open a discussion on the challenges and opportunities that will take place over the next 50 years, as well as recognize your successes of the past 50 years.
There also is no more important time to ensure that the Council’s voice is heard by policymakers and …show more content…

We created ASAE’s strategic public policy platform, drafted the messaging, and spearheaded the development of creative assets (including the campaign landing page and earned and paid plan and distribution to drive visibility).
For the Council, we offer a similar effort, beginning with the creation of two related sets of messages for the campaign:
1. Messaging geared toward educating policymakers about the key issues related to employer-sponsored benefits and their impact on Americans.
2. Messaging geared toward members and prospective members demonstrating how the Council actively and successfully advocates on their behalf.
We also will create an identity/logo for the campaign that will be used to help brand the efforts in a meaningful way. The logo and messaging will be used throughout the campaign to keep the activities connected, and underscore the purpose of the outreach.

2017 VISIBILITY ACTIVITIES.
While the overarching campaign theme and messaging are being developed, we will concurrently map out the program elements that will communicate what matters most to your industry and constituents. We will create a plan that demonstrates how the Council offers the most in-depth knowledge of the benefits system that impacts the well-being of so many around the globe; that enlightened, bi-partisan tax policy is indispensable to the

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