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The Idea Of Ibm Promotion

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The strategy to present a new technology was the same to astonish the public, revealing the progress about the Artificial Intelligence. This is the idea of IBM promotion, demonstrate how complex will be the future of the technology as same they had done in the past, anticipating the capacity of the personal computers. After the TV show, the Company invested in videos and materials1 promoting the idea of evolution and future of the computing, based in the cognitive science, however in a more practical form, translating the idea of this new system for a more real universe. Also, the another focus of the campaign is to advertise Watson in an emotionally level as involving arts, music, fashion industry. In this approach, the objective is to …show more content…

Some products as the system for the health sector, the concern can be more significant, but for the most of sectors IBM already work, this fact will not represent a relevant impact, because the company has already presence in this countries. Notwithstanding, it is important comprehend the local issues, previously, evaluating any complexity in this sector. For the social aspect, it is important to highlight that the company will have to invest in develop new skills, that it is new even for education. In this case, this is a relevant factor for the company, however the Organization already invest in laboratories and university to improve IT knowledge. As per the technologic factor, the concern is how the company will work to continue being leader in this segment, as the competitor can duplicate their system and produce different options in some case with lower cost. The compromise of IBM in invest in technology is a significant differentiate factor in the market, but represent cost and risk. Technology is changing constantly and the company cannot accept the idea of the products and services will continue being demanded by the client. (Mc Donald and Wilson, 2011). “Powerful new computers technologies let them dismantle your new idea, millimetre by millimetre, and them replicated it” (Trout and Rivkin, 2000; p.22). The other significant framework is Porter’s five force, that contribute to identify the threat of competitors in the micro

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