Set in 1954, The Founder is a 2016 American biographical drama film that tells the true story of Ray Kroc’s involvement in the creation of the McDonald’s fast food chain. The movie begins with Ray Kroc, played by Michael Keaton, a struggling salesman who seems unsatisfied in his simple, unchanging life. He goes from restaurant to restaurant in the hopes of selling Prince Castle Multi-Mixer milkshake mixers. Every restaurant he tries to sell to is characterised by slow service, tedious serving methods and a customer base of predominately obnoxious and unruly teenagers. After receiving an exceptionally large order from a restaurant called McDonald’s, Ray decides to travels to California to personally deliver the mixers. It’s at this point that he comes across something that changes his life, the first McDonald’s. From the moment he arrives there, he realises that it is unlike any of the humdrum uninventive drive-throughs he is used to. Firstly, customers do not wait in their cars to be served, but rather they wait in neat lines to order their food from a serving window. He orders a burger, soda and fries for 35 cents and within seconds is served his food in a disposable paper bag, which he is able to eat anywhere he pleases. Whilst eating his food, he meets the two brothers that started the company, Mac and Dick McDonald (played by John Carroll Lynch and Nick Offerman).They offer him a tour around the restaurant and he is amazed by the revolutionary efficiency with which they operate. Ray becomes captivated by this thriving business and from the brothers, learns as much as he can about McDonald’s. Unable to stop thinking about McDonald’s, Ray realises that he wants to franchise it. After multiple discussions with the brothers, he is finally able to convince them to allow him to control the franchising of McDonald’s, whilst assuring them that they will retain full control over every decision made. He works persistently to make the McDonald’s franchises hugely successful, growing the company to a multimillion dollar company, all the while gaining more control over McDonald’s as a whole. As the success of the business grows it fuels his ambition and ego. He becomes selfish, divorcing his wife and looking for ways
| McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.
Nathanial Ayers portrayed the “textbook” diagnosis of schizophrenia appropriately throughout the movie. During The Soloist, Nathanial experienced hallucinations and delusions. Individuals diagnosed with schizophrenia can experience symptoms. Nathanial would hear voices inside of his mind, telling him he was not talented enough to perform at Julliard. Nathanial also had delusional thoughts about his family trying to poison and kill him. There are positive and negative symptoms related to schizophrenia (Reed, 2014). Nathanial displayed signs of more positive symptoms of schizophrenia rather than negative symptoms. Nathanial would get overly excited about Beethoven and classical music. When Nathanial talked about
The film introduces the concept of McDonaldization to the food companies. McDonalds first introduced this concept in the first fast food chain; the idea was to make the restaurant more efficient. In the 1930’s, McDonalds own a very successful chain of restaurants, but they McDonald brothers wanted to expand their brand; while doing this they would revolutionize the restaurant industry. They would hire employees to do only one just, such as cooking the fries, and this would be the only thing the employee would do all day at work. The purpose was to be able to get food out faster and hire workers for lower wages because of the small amount of responsibilities the worker would have. The restaurant would fire all the extra employees and simplify the menu, and then the first fast food restaurant would be born. The concept of McDonaldization spread to many other restaurants and is still in use today. The idea of McDonaldization also made its way to meat packing companies; the assembly line concept will be used. Employees do the same demeaning task all day, and their pay reflects the low level of creativity. Many other businesses have incorporated the idea of simplifying decisions and decreasing the time it takes to make a sale. Think about the mall, every store is laid out and organized in a manner where
Now, in 1954, a man named Ray Kroc joined McDonald’s and helped create it into a fast food empire by spreading the idea of the Speedee Service System nationwide. He had originally went to McDonald’s to convince the brothers who owned to by his milkshake machine, but fell in love with their Speedee Service System. He convinced the brothers to let him buy the franchise and helped developed the business nationwide. After finalizing the agreement, he wrote to his old friend, Walt Disney to ask if he (Kroc) could place a McDonald’s in his amusement park, Disneyland. Disney forwarded the idea to the executives over the park and in return the executives demanded that Kroc raise the prices on the food so that they could make a profit off of it. Kroc refused.
In the movie, See What I’m Saying, there are three Deaf men and one Hard of Hearing women. Their names are: Robert DeMayo, TL Forsberg. Bob Hiltermann and C.J Jones. Through out the movie, each person shows us a glimpse of their lives and what they have to deal with on a daily basis. See What I’m Saying shines a light on the oppressive behaviors within the performing arts industry and within mainstream media, and how these four individuals must navigate through their lives as performing artist.
Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman
In the beginning of Chapter 2 of Fast Food Nation,Eric Schlosser recounts a visit to the McDonald’s headquarters in Oak Brook,Il where he is engulfed in the enormous amount of Mcdonald’s merchandise.The McStore is described as a store similar to Disney, Schlosser uses the word “Disneyesque”. From that point on the author begins to compare the establishment of the McDonald’s company with that of the Walt Disney company. Ray Kroc,predominant establisher of the McDonald’s corporation, is depicted as a great salesmen who targeted predominantly children;And portrayed working at his establishment as something greater than it possibly was-much like Walt Disney did. Later on in the Chapter Eric Schlosser goes on to explain that Ray reached out to
Kroc gave McDonald’s to people willing to allot great amount of time and effort in the McDonald’s name. His idea turned out to be affluent as many ideas were created because of this caring franchisees. The Filet-O-Fish (originally intended for Catholics during lent), Big Mac (in celebration to its fifth billion burger sold), Egg McMuffin (wanted to cater to breakfast lovers) ,Quarter Pounder, and McFlurry were all introduced by franchisees and all reaped prosperous benefits. In 1956 Kroc hired Harry Sonneborn, a former vice president of finances at ‘Tastee Freeze”. Harry quickly rose among the ranks at McDonald’s Corp. and even became the very first president and chief executive. A couple months later Sonneborn pitch the idea that McDonald’s hould own the buildings of the franchise and make franchisees pay rent. They even could evict franchisees if necessary for the first time. This revolutionized McDonald’s turning them into a semi-real estate institution forever changing urban land
The client is a 26 year old, single, male, African American. He is an active duty ship’s serviceman seaman serving in the United States Navy, aboard the USS Belleau Wood (LHA-3). Seaman (SN) Fisher is residing on board the USS Belleau Wood (LHA-3) that is permanently stationed at San Diego Naval Base, 32nd Street in California. SN Fisher was given orders to report to Navy Mental Health Services Department on base as Involuntary Command Referral for diagnosis and treatments, to get an evaluation and expert psychiatric recommendation about whether the service member is mentally fit to stay in the United States Navy. SN Fisher is unwilling to begin counseling,
Fast Food Nation: The Dark Side of the All-American Meal, is categorized into two categories, “The American Way,” that examines the inauguration of the Fast Food Nation within the background of post World-War II in America and “Meat and Potatoes.” These two categories evaluate the industrialization of fast food, along with the dangers of consuming meat, the chemical flavoring of food, the working conditions of the meat industry, the global background of fast food, and the production of cattle. The book introduces the McDonald’s brothers and Carl N. Karcher which investigate their performance as developers in the fast food industry in California. This results to the inspection of Walt Disney and Ray Kroc’s intricate relationship on the rise to fame. All these well known
Fast Food Nation begins with a discussion of Carl N. Karcher and the McDonalds brothers, studying their roles as pioneers of the fast-food industry in southern California. This discussion is followed by an examination of Ray Kroc and Walt Disney's complicated relationship, as well as each
Chapter 2 starts with a scene of the Ray A. Kroc historical center. Schlosser stresses the "Disneyesque tone" of the gallery. The author’s objective is to draw parallels between the two companies and their organizers: Ray Kroc and Walt Disney. Ray Kroc's name to acclaim came while offering milkshake blenders in 1954 in San Bernardino, California. The McDonald's siblings were two of Kroc's greatest clients. Their McDonald's Self-Service Restaurant utilized Kroc's unit that could make five milkshakes without a moment's delay. Kroc was astounded by their self-administration framework and imagined the development of the eatery around the nation. In any case, the siblings were less aspiring and substance with their present achievement. They had
McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was
At the start of the film, Ashoke and Ashima leave India for America and their life together begins. The move from the big city of Calcutta to the big city of New York is much lonelier because they have no family nearby and the land is unfamiliar. The climate is also different, it is winter time and the weather is cold. Ashima is learning very quickly that the living conditions are different. Ashoke explains to her that they have gas twenty-four hours a day, and the difference between hot and cold water symbols. Also there was no need for her to boil the water for drinking; she could just drink straight from the tap. Life in America is different and at times lonely, however Ashoke believes it’s the land of opportunity.
McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its