The Executive And Founder Of Growing Places

Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.

Caitlin starts talking about the college campus comedy and what comedians need to have in them to perform at college shows. She also describes on what a budding comedian has to go through at the National Convention for Campus Activities (NACA) where agents from over 300 colleges attend and what adjustments the comedian has to make to get paid a thousand dollars a show. Caitlin emphasizes on how some college students tend to react when comedians joke about rape and sexism. She also describes about other

There was a promotion where if you talked about the great test of Coca-Cola a thousand times then they would be given a free six-pack of it. Titus and his friends decide to do it. Marty says, “No. But fuck aren’t you getting meg thirsty? With all of this talking about the great taste of coke”(162).

Ira Herbert attempts to use logic and historical context to convince Seaver that the slogan is for Coca-Cola use only. Herbert tries to address the topic seriously by using logic that “There will always be likelihood of confusion as to the source or sponsorship of the goods…”(10) Herbert addresses this topic to attempt to make Seaver realize that due to the same slogan he can lose money. This device is not effective because the connection is not reasonable. Herbert also uses historical context to inform seaver of their

Robert peace, a very bright, independent, strong man who knew exactly what he was doing at all times, he was the type of guy that always had a plan for everything he was doing. By the age of three Rob was known at day care as “The Professor”, for his vivid, searching mind. “It’s because

In the following letters exchanged between the executive vice-president of Coca-Cola and the representative of Grove Press regarding the use of the slogan, “It’s the Real Thing”, each writer states their stance on why they believe they are have the right to use this slogan for their company. Coca-Cola’s executive vice-president, Ira Herbert, writes in a deliberate tone while also incorporating specific dates, and attempting to spark patriotism in his claim. Richard Seaver of Grove Press, justifies his company has done nothing wrong; however, claims that it will do as Coca-Cola ask. By using sarcasm and specific examples, Grove Press achieves their purpose and sequentially demonstrates why they have a more persuasive case over Coca-Cola.

During Cola Wars, a critic from the Onion, which is a satirical website. The Onion makes a reference to the Cold War, but it is about the Cola Wars, this is a written article,” Ad Industry Veterans Honored With Cola War Memorial,” discusses. The purpose of this article is to criticize those who make simple, unimportant things become an over exaggerated situation when there are bigger problems out there. The intended audience is for those who make irrelevant things bigger so he uses emotions and client testimonials. The attitude towards the audience is mocking the audience and burlesque which these both things are satirical. Therefore, the Onion uses the rhetorical devices of client testimonials, distortion and hyperbole.

Introducing his letter, Ira Herbert merely states that as a representative of the Coca-Cola company he feels entitled to express that the use of their slogan by another product does not make them content. Therefore, Herbert suggests the other party to take down the slogan. For instance, Herbert specifically implies that it is okay to ask the advertising team of Diary of a Harlem Schoolteacher to take down their slogan because they have “made use of ‘It’s the Real Thing’ long prior” (lines 5-6). From this, readers can feel Herbert giving off a stern atmosphere from the commencement of the letter. As a result, Herbert’s introduction is not argumentative nor convincing but direct. Whereas, Seaver attempts to apply an understanding tone at the

Brendan Flynn was recently let go as a Priest at St. Nicholas. Brendan Flynn uses his powerful speaking skills and big persona to connect on a personal level with churchgoers and students alike. A few Sisters at St. Nicholas have noticed Brendan taking a particular liking to a new black student named Donald. Donald is an innocent kid who is looking for some sort of belonging. He is easily swayed and has been spending a lot of time with Flynn. Sister Aloysuis Beauvier became worried about the relationship between the Priest and Donald. Priests have a certain level of respect from the students and this respect could be used for the wrong purposes. After gym class one day, Sister James became worried. She witnessed Flynn placing a child’s size white undershirt into Donald’s locker. The shirt looked worn as if it was recently removed. Sister James reported the inappropriate behavior by Flynn to Sister Aloysuis.

Does the childish logic of having done it first mean you have the right to it work in the real, business world? According to Coca-Cola USA, the slogans they use during their advertising campaigns are to be used solely by them. Herbert, a representative from Coca-Cola USA, informs the Grove Press that they had used their slogan in one of their advertisements for a book. Seaver, Executive Vice President of the Grove Press, does not agree with Coca-Cola’s terms and claim they were merely quoting a book critic for the advertisement. He addresses all of Herbert's claims while also adding a sense of sarcasm. Seaver presents a stronger letter with the use a sarcasm and countering all of Herbert’s claims while Herbert merely establishes authority and uses weak logic as his backup.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

Another example of the company, and therefore business world, being rightfully portrayed in a negative light was when an assumed employee from PG&E actually calls to threaten the safety of Erin and her children. Erin is threatened by this person because PG&E know that she has valuable information that could prove their fault in the health issues of Hinckley community members. Clearly, this act portrays the business world in a damaging way, and I believe we would all hope that our companies would never act in a way to threaten an innocent mother and her family.

Further in the reading Twitchell states personal opinion on commercialism. How it is wasteful and he would rather not have it. “It is heedless of the truly poor, who cannot gain access to the loop of meaningful information that is carried through its ceaseless exchange.” (366 Twitchell) Twitchell shares that “Coke has bought the “pouring rights” in his school.” He is demonstrating that commercialism slowly takes rights from other marketers and society.

The community decided to put on a play simulating soda’s life in front of her father they then proceeded to shame him for being so sexist in front of the whole crowd until he let go and let soda go to school instead of keeping her home.

Explain and critically analyze unique traits of an Entrepreneur, discuss these related to personal strengths and weaknesses