The Cola Wars Experiment

The existing concentrate business is largely controlled by Coca-Cola Company (Coca-Cola) and PepsiCo (Pepsi), together claiming a combined 72% of the U.S. carbonated soft drink (CSD) market sales volume in 2009. Refer to Exhibit 1 for an illustration of the CSD industry value chain. For more than a century, Coca-Cola and Pepsi have maintained growth and large market shares through mastering five competitive forces, shown in Exhibit 2, that drive profitability and shape the industry structure.

This experiment has a goal of testing a household cleaning theory that dark sodas such as Coca Cola or Pepsi can be used as a cleaning agent and cut through dirt and grease effectively as a cleaner.  For the experiment, the researcher/writer has purchased Pepsi products, Pepsi specifically to use as the cleaning product to test.  The researcher/writer will clean six different types of messes (Food stains of ketchup and mustard on a shirt, kitchen counter grime/grease, bathroom counter soap scum, car windshield and battery corrosion on a car battery and bathroom counter/sink).  Each item will be cleaned with Pepsi and soap and water, with the soap

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

I agree with the government where they have the law that prohibits 13 year olds to have sodas. There are many problems in my opinion about sodas. First, is that many children do not understand the idea of a soda. I feel that a soda is a beverage that is to be consumed occasionally; a few times a month. Some consume it as if it is a source of hydration. Sodas are loaded with sugar that lead to health problems such as cavities and tooth decay. The second problem I have is that it is addictive, the sugar provides a boost of energy for a child for some period of time. This causes an addiction for sugar which ultimately lead to excessive sugar intake on a daily bases.

To start off, Dr. Patterson told us about the class experiment where we would be trying to differentiate blindly between Coke and Pepsi. Before starting, Dr. Patterson asked us if there were any students who did not want to participate in the Cola Wars. He then passed out the Cola Wars data collection survey, which is found on page 409 in Conducting Research in Psychology: Measuring the Weight of Smoke, by Brett W. Pelham and Hart Blanton. He instructed us to fill out the top part, which contained survey questions. The experimenter poured soda into 40 shot glass plastic cups behind the screen to keep the participants from seeing. This was done in a randomized assortment. Counterbalancing was used in which the participants were given both variables

other beverage. Within the CSD category, the cola segment maintained its dominance, alihough its market share dropped from 71% n 1990 to 60% in 2004.5 Non-cola CSDs included lemon/lime, citrus, pepper-type, olange, root beer, and other flavors. CSDs consisted of a flavor base (called

consumers. Still these players will have to adapt their strategies to maintain market levels for

Coca-Cola had kept it’s recipe a trade secret for over 100 years. It has been kept in bank vaults with very stringent protocols as to who may have access to the written recipe. The people that Coca-Cola allow to have the knowledge of the recipe have signed non-disclosure statements. They can make the syrup but are not able to share the recipe. In 1925 the recipe went into the bank vault of Trust Company of Georgia. The bank may have changed names over the years but it still protected Coca-Cola’s recipe until 2011, when Coca-Cola moved the recipe to the vault they built to house the recipe.

Coca-Cola was founded in 1886 in Atlanta, Georgia. Coca Cola was the product of an experiment by a pharmacist from Atlanta, named Dr. John S. Pemberton. Although it was a very tasteful drink to everyone who sampled it, Coca-Cola consisted only of syrup and carbonated water. “Dr. Pemberton’s secret consisted of the use of African Kola Nut extract and coca leaves, which are both strong stimulants” (The Coca-Cola Company). Originally, his product was sold as a syrupy medicine that would help people feel better. One teaspoon had to be diluted in one glass of water. This gave him the idea to create something that tasted better than plain water. Dr. Pemberton’s bookkeeper and partner, Frank M. Robinson, named this famous drink (The Coca-Cola Company).

The Coca-cola's company is an American multinational beverage company that was founded in 1892.  His headquarters are based in Atlanta, in Georgia, USA. In 2012, it became the 3rd agri-food worlwide's industy behind Pepsi and Nestle,refering to the turnover. The Chairmann is Muhtar Kent and the CEO is James Quincey. It existed thanks to its legendary drink, the "Coca-Cola", an original drink that became famous after World War II and became the Americanism symbol. The soda created in 1887  was invented by the Pharmacist Pemberton. The first formula of the coca-cola was based on alcohol, and the kola nut as a substitute of being addicted to morphine but it was then modified without the alcohol. The coca cola then became in 1890 the first drink the most popular of the US. His official and historic concurrent on the american market and worldwide is Pepsi. Coca cola starts to grow and acquire himself other brands such as Minute Maid, or Fanta and associates himself with many sportives events and invest in many other industries all over the world such as Aujan Industries Company from the Middle-East, and in some other bottling companies (Japan,Chili,etc). In 2013, Coke’s products was selling in about more than 200 countries in the world with an average of 1.8 billion consumers drinking the company’s beverage every day.

Coca Cola is without a doubt one of largest leading beverage companies. What we fail to remember is that Coca Cola, like any other company had to start from the ground up. We, the public tend to look at the founder, CEO or President of the company to find out how they grew. How they became the Corporation that they are today. Yet we tend to bypass one of the strongest and most important elements to any company. It’s employees. After all, employees are the back bone to any and all successful businesses. Without employees, a company’s business models is incomplete. Yet, one of the challenges that all companies face, including Coca Cola. Is how to motivate individuals to not just love the brand, but also the job. Coca Cola has successfully been able to conquer both. Coca Cola motivates employees by creating careers not jobs , building effective teams, through a reward system, work diversity, , and staying ahead of the curve with social media.

New product failure or success hinges primarily on a product’s uniqueness and superiority (Bethel, 2017). Coca-Cola exemplifies a company familiar with superior and unique products. Coke. Dr. John S. Pemberton formulated a unique flavored syrup, mixed it with carbonated water and served it from a soda fountain in his pharmacy. This distinctively tasting 1886 concoction, dubbed “Coca-Cola”, became later referred to as Coke (Coca-Cola, 2017). Initially, this fountain favorite averaged sales of nine servings a day. One hundred thirty years later, daily sales average a whopping 1.9 billion servings per day world-wide (Coca-Cola, 2017).

Coca-Cola drink was created in May 1886 by Dr. John Pemberton in Atlanta, Georgia. In 1891, entrepreneur Asa G Candler gained ownership of the Coca-Cola business. Ernest Woodruff bought Coca-Cola for $25 million in 1919.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.

Soda is an extraordinary item since it has no unequivocal reason. Drinking a container of coke isn't important to get past the day. However, as indicated by the Centers for Disease Control, half of Americans drink no less than one sugary drink each and every day. Pop creators are finding sharp approaches to