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Thank You For Arguing Chapter 2 Analysis

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In Chapter 2 of Thank You for Arguing by Jay Heinrichs, he discuses how to distinguish the difference between an argument and a fight, and to decide what you want out of an argument. The key point of an argument is to win over the audience to your point of view. In order to win an argument, you need to persuade them. You want your opponent to be persuaded using subtle logical tactics not power and intimidation. Using power and intimidation is the characteristics of a fight. This is when one person takes out his aggression on another, which does not persuade them but initiate’s revenge or rejection. During a fight, the key objective is to win by attacking and belittling your opponent, paying no attention to getting them to change their mind. …show more content…

The next topic the author offered for an argument is, setting your goals of what you want to gain from your audience. The first and most simple step is to change the audiences mood. If you are able to change their mood, you make them more vulnerable to your argument and more willing to listen to you. The second step winning an argument is, changing the audiences mind and opinion. An example of this from the text is, convincing the light bulb that a replacement is the best way to get some light in the room. You want to promote yourself to them instead of coming off with the impression of a rival. The last and most difficult step to winning an argument is, getting to audience to take action. In order to get the audience to do this, you must be on a more emotional and personal level. As quoted from the text, you not only need to use desire to motivate but you need to convince them that taking this action is not a big deal; something they shouldn’t sweat about. Overall, chapter was very descriptive and informing in distinguishing the difference between an argument and a fight, and how to go about winning these

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