SWOT ANALYSIS
Introduction:
SWOT Analysis is a useful technique for a company to understand its Strengths and Weaknesses, and for identifying both the Opportunities available to the company and the Threats it faces. The reason SWOT is particularly powerful is that, with a little thought, it can uncover opportunities that can be easily exploited and by understanding the weaknesses one can eliminate threats to the firm. More than this, by looking at the competitors of the firms using the SWOT framework, one can start devising strategies that could help the firm distinguish themselves and successfully compete in the market.
Following are the four pillars of SWOT analysis:
• Strengths: characteristics of the company that give it an advantage
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Strategic planning
2. Product evaluation
3. Competitor evaluation
4. Brainstorming
5. Workshops, etc.
SWOT ANALYSIS FOR BURGER KING IN INDIA:
Burger King is one of the leading fast food chains worldwide. It has a variety of food like burgers, French fries, milkshakes, etc. Recently, this popular brand is introduced in India. So, we decided to do a swot analysis of burger king and its competitors. Burger King India Pvt. Ltd. is a joint venture of burger king Asia-Pacific and Everstone capital, an India focused investor with dedicated private equity and real estate funds.
The company opened its first Indian restaurant at a good location in the country’s capital, New Delhi, with a plan to open 12 outlets across Mumbai and New Delhi over the next 60-90 days. Burger King restaurants in India will be equipped with two product lines: vegetarian and non-vegetarian products — both with different managing staff.
Burger King believes that India could become one of its largest international markets. However, Burger King is a late entrant in the country, with other restaurant chains such as mcdonalds and Starbucks already present in this crowded market for a long time
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Burger King is second to McDonalds and other restaurants in competition are fighting for market share by increasing number of stores and increasingly healthy food choices at their restaurants.
• Cultural differnces and religious beliefs in India influence the mass to a great extent so the main products like the whooper which is made of beef will not sell here which can cause great loss.
• Complex tax structure and changing government policies make it tough for new entrants to prosper.
SWOT ANALYSIS FOR MCDONALDS IN INDIA:
Helpful for Mcdonalds Harmful for mcdonalds
Internal Factors Strengths:
• Flexibilty and innovation in products.
• Excellent supply chain management.
• Affordable Prices.
• Centralized customers support service. Weakness:
• Limited menu.
• Inefficiency in home delivery.
• Harmful packaging material leading to global warming.
• It has not yet accomplish going on the trend of organic food.
External Factors Opportunities
• Expansion as India is a huge market.
• Improved home delivery.
• Environmentally friendly packing.
• Growth in the fast food industry. Threats:
• Changing customer preferences.
• Religious and political confrontation.
• Competition from local food
Burger King and Wendy’s are among the top fast food chains in America, but this fact doesn’t elude either chain from having their negative and positive features. Burger King is cheaper, and has a wider assortment of food than Wendy’s, which makes Burger King more desirable to many Americans. What Wendy’s lacks in diversity, and lower priced food when compared to Burger King becomes irrelevant due to the higher speed and superior quality food they offer. Both qualities of Wendy’s help to maintain equal competition between the two in the fast food market of America.
Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own
KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.
A. SWOT analysis is used by a company to appraise its internal strengths and weaknesses as well as examine any external threats from potential competitors, and to research current and potential customers in a chosen demographic market. Businesses must utilize SWOT analyses to form a foundation upon which to build their marketing programs.
The SWOT analysis gives organisation the opportunity to evaluate issues within and outside the business. It is the method of evaluating the strengths, weaknesses, external opportunities and threats from competition, and also to identify some strategic decision-making (Colbert 2018).
First, Burger King will experience an increase in revenue after taking over Tim Hortons (Kirby, 2014). The increase of revenue is due to the improved menu resources. However, menu resources will not help Burger King outdo its current competitors like McDonalds. It will only help to improve Burger King position. Improved menu resources perfectly suit the takeover’s new model of concentrating strongly on international growth. Burger King knows Tim Hortons has been trying hard to acquire a base on United States markets for several years now despite highly strong demand in Canada. At the same time, Burger King has been dealing with high competitive tension in the United States fast-food sector. For instance, Chipotle Mexican Grill recently led the country’s fast-casual section.
The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries.
A SWOT analysis is an evaluation a company’s strengths, weaknesses, opportunities, and threats (Armstrong, 2010, p.77). A SWOT analysis is a useful tool in comparing a business, or in this case a character’s, traits to the situation and to other characters.
Burgers are one of the most favored junk foods people like to eat from around the world. What a great idea to create a restaurant that gives the best tasting flavors, one of a kind style,
Burger King has external stakeholders and internal stakeholders that are part of its success. The company sells its products in its 13,000 outlets in 79 countries worldwide. Its global sales in the year 2014 were $23 billion. High sales have enabled the company to be sustainable. The company also partners with financiers to help fund acquisitions such as $9.4 billion debt financing agreements with JP Morgan and Wells
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.
The SWOT analysis evaluates the strengths, weaknesses, opportunities and threats of a company. It assesses the company’s market, the company itself, the company’s competition and the company’s threats. (Olsen, E, 2010)
The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they
Buffalo Wild Wings (BWW) serves an interesting role in the restaurant industry, competing in the narrow niche of sports restaurants. This report will be examining their position in the economy, including an evaluation of their strengths and opportunities, as well as the weaknesses and threats they currently face in the market, known as a SWOT analysis. The findings of the analysis, in this case, tends to indicate more negative factors than good factors. Buffalo Wild Wings is at risk due to its public image, its human resource management, and outside competitors.
1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.