The brands of Sefam have some strength, weakness, opportunities and threats. They are always trying to face them positively. In market, Sefam has many competitors. The SWOT analysis of SEFAM brands is mention below in detail.
10.1 STRENGTH
10.1.1 BAREEZ’E Bareez’e is the major brand or cash cow of the Sefam. It has a high goodwill in market. It has the best quality in embroidery female clothes. The strength of Bareez’e is the best machine embroidery. It has no near competitors. Designs are quality of Bareez’e.
10.1.2 LEISURE CLUB Leisure club is the casual wearing brand like jeans, casual shirts, shoes etc. It is the first local brand in Pakistan. The designs and the best quality are the market mantra of Leisure club.
10.1.3 MINNIE MINORS
…show more content…
This brand is for bed sheets, pillows, razayees and parda collection. The very good quality of this brand is the famous symbol.
10.2 WEAKNESSES
10.2.1 BAREEZ’E The weakness of Bareez’e is not great. The quality of their clothes is very good. There is the only weakness is the high price.
10.2.2 LEISURE CLUB Liesure club has some weakness of price, not maintaining the quality, and availability. But it is still good going.
10.2.3 MINNIE MINORS Minnie minor has also the high price brands. That’s why it is not more common in middle class customers.
10.2.4 CHINYERE Chinyere has also the problem of high quality. Common people range is not up to the price of this brand
10.2.5 HOME EXPRESSION. Home expression is also the victom of the price. The price is very high and not into the range of common people
10.3 OPPORTUNITIES
Bareez’e has a lot of opportunities of within and outside of Pakistan. Now a day’s many outlets are going to open in abroad like India, Dubai, Paris, London and other cities of the world.
Liesure Club is old brand in market rather than other brands. But it has very much opportunity to improve. It has the opportunity to lead the market. Outfitter is the new in market and he catches the market very
…show more content…
After selection purchase department order the product to the vendor with a specific purchase order.
After getting the P.O (Purchase order) vendor get the product and delivered it to the main office where the I.T Store exist.
As the item reached the gate the I.T store’s representative filled a prescribed form called as IGP (Inward Gate Pass).
After getting the product I.T Store send this to I.T Technical Team for overall checking products hard ware and software both.
When the product technical checked and ready for the installment then it is issued to the name of the that person who enter that demand in case of new demand there is no more procedure but if in case of replacement the old one is collected by the technical team and submit it to I.T Store immediately.
I.T Store with draw the product from the persons account and entered into the scrap account.
New product entered into the person’s account.
This is the procedure through which a person gets a new/old item from I.T Store by manual
The Process is that when received, all items are counted manually and taken to the warehouse - loaded on to special shelves. Information is recorded on the computer. Each department identifies goods needed. A list is made and items taken for display and sale in the shop. Department staff replenish the shelves when needed under close supervision and management in order to supply a high class service to customers.
The ordering process begins with the decision of the customer to submit their order simply by either calling, faxing or mailing their order information. When a customer calls in their order, the customer service representatives takes down pertinent customer information, which includes the customer's name, billing and shipping address, product number and description, quantity and shipping instructions. While taking down the order, the customer service representative access the company's order entry system where inventory checks are conducted as well as credit checks are processed. In addition, delivery options are advised to the customer. Here the customer decides
Two copies of the form are generated - one copy is for the warehouse personnel so they may adjust the property book data base and file, and one copy is for the customer who will be receiving the equipment. The transaction will also be logged out in the warehouse log out book.
The equipment will also be sent to the vendor using a tracking number (i.e. FedEx, UPS), so the equipment location and accountability will be maintained at all times. The equipment will remain on the inventory while being fixed or serviced, and the inventory will reflect that the equipment is out for repair and accounted for.
All goods purchased pass through a receiving department under the direction of the chief purchasing agent. The duties of the receiving department are to unpack, count, and inspect the goods. The quantity received is compared with the quantity shown on the receiving department’s copy of the purchase order. If there is no discrepancy, the purchase order is stamped “OK—Receiving Dept.” and forwarded to the accounts payable section of the accounting
b. The items have been reserved for 30 minutes without activity, at that time the reservation entry is removed, and the items are placed back in general inventory.
1. Customers place their order on-line, and when they press the "submit" button, it signals the order fulfillment software to swing into action. Coding of book
The main issue the company faced is quality control issue impacting brand image. There is narrow focus in both consumer segments and product line. There is also limited brand recognition and limited geographic market such as America. The quality of yoga pants were not good because customer companied about sheer Luon Yoga Pants and the fabric is so see through.
The super computer, Telson records all the sales. The order is automatically generated that evening. At midnight, the warehouse fills that order and it sits back on
3. A. enters the name of the vendor if the name is on the vendor list
An online web store has been formed and people can contact the customer services department to get their orders placed or just make it online through the web. It will be necessary that you make payment either
Please advise a contact name and phone number to provide your vendors. Forward your routing instructions and vendor list to me as soon as possible, and then allow two days for the information to be loaded in our system and reviewed with the Associates.
After he completes his manual analysis, he then prioritizes which suppliers should be called first. Mr. Watkins manually phone, fax or email the purchase order to the suppliers.
Outsourcing the warehousing functions: In this option, all warehousing actions will be outsourced to Global Logistics (GL) and distribution will start from main warehouse at
the same consumer does pay as much of a premium for top-end brands in other