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Strengths And Weaknesses Of Sefam

Decent Essays

The brands of Sefam have some strength, weakness, opportunities and threats. They are always trying to face them positively. In market, Sefam has many competitors. The SWOT analysis of SEFAM brands is mention below in detail.
10.1 STRENGTH

10.1.1 BAREEZ’E Bareez’e is the major brand or cash cow of the Sefam. It has a high goodwill in market. It has the best quality in embroidery female clothes. The strength of Bareez’e is the best machine embroidery. It has no near competitors. Designs are quality of Bareez’e.
10.1.2 LEISURE CLUB Leisure club is the casual wearing brand like jeans, casual shirts, shoes etc. It is the first local brand in Pakistan. The designs and the best quality are the market mantra of Leisure club.
10.1.3 MINNIE MINORS …show more content…

This brand is for bed sheets, pillows, razayees and parda collection. The very good quality of this brand is the famous symbol.

10.2 WEAKNESSES
10.2.1 BAREEZ’E The weakness of Bareez’e is not great. The quality of their clothes is very good. There is the only weakness is the high price.
10.2.2 LEISURE CLUB Liesure club has some weakness of price, not maintaining the quality, and availability. But it is still good going.
10.2.3 MINNIE MINORS Minnie minor has also the high price brands. That’s why it is not more common in middle class customers.
10.2.4 CHINYERE Chinyere has also the problem of high quality. Common people range is not up to the price of this brand
10.2.5 HOME EXPRESSION. Home expression is also the victom of the price. The price is very high and not into the range of common people
10.3 OPPORTUNITIES
Bareez’e has a lot of opportunities of within and outside of Pakistan. Now a day’s many outlets are going to open in abroad like India, Dubai, Paris, London and other cities of the world.
Liesure Club is old brand in market rather than other brands. But it has very much opportunity to improve. It has the opportunity to lead the market. Outfitter is the new in market and he catches the market very …show more content…

 After selection purchase department order the product to the vendor with a specific purchase order.
 After getting the P.O (Purchase order) vendor get the product and delivered it to the main office where the I.T Store exist.
 As the item reached the gate the I.T store’s representative filled a prescribed form called as IGP (Inward Gate Pass).
 After getting the product I.T Store send this to I.T Technical Team for overall checking products hard ware and software both.
 When the product technical checked and ready for the installment then it is issued to the name of the that person who enter that demand in case of new demand there is no more procedure but if in case of replacement the old one is collected by the technical team and submit it to I.T Store immediately.
 I.T Store with draw the product from the persons account and entered into the scrap account.
 New product entered into the person’s account.

This is the procedure through which a person gets a new/old item from I.T Store by manual

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