1.0 Introduction
Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts, namely; Market environment Analysis, Football Club Strategic Analysis and Strategic fit analysis.
Table of Contents
Chapter
Topic
Page
1
Introduction
I
2.0
Market Environment Analysis
1
2.1
The Barclay’s Primer League
1
2.2
PESTEL Analysis
2-3
2.3 Porter’s Five Forces Model
3 -
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Economic
While most economies have been experiencing decline in some sectors, Football continues to be one of the world’s most popular sports and generates significant revenues for countries, football associations, leagues, clubs and players across the globe. The Barclay’s Premier League is the world's most watched league and the most lucrative, the most talented players from across the globe participates in this league.
Social
Sport is a major unifying factor locally, regionally and globally. The Barclay’s Primer League provides entertainment to millions of fans while bringing together top players from different countries to play side by side and compete against others. Football provides career opportunities for players and breaks down barriers of race, social status and nationality thus allowing them to realise their dreams. Furthermore many young men see football players as role models and are inspired by their achievement to achieve greatness in sport and many other areas.
Technological
Improvements in technology have revolutionized the way football is viewed allowing for immediate replays and slow motion viewing. Additionally scores can now be sent directly to mobile phones allowing fans to keep track of their favourite team’s success during the season.
Environmental
Issues such as proper disposal of garbage during and after matches are of key importance as being
Within the last half of a century, numerous inventions, such as the home computer, the cellular phone and the Internet have completely changed the way humans communicate with one another. The lives of humanity continuously depend on the performance such technological devices. These technological advances have also impacted the world of sports greatly. For example, all four major professional sports leagues in America have begun to use a concise replay system, which allows teams to dispute a potential misleading call made by the referees in order to gain a certain advantage. Although this has shown to disrupt the fast paced flow of a game, it has been beneficial in making the overall game more fair that it once was. Another instance of an improvement in technology shown in sports is the enhanced development of sports equipment. A prime example of this would involve the equipment used in football. The NFL, which once did not require players to wear helmets, have worked effortlessly into ensuring that athletes are protected from any possible injury on any body part. This has come after the recent controversy involving the apparent lack of safety of these football players. Most notably this controversy has surfaced according to a study where “87 of 91 former NFL players whose brains were studied at the VA-BU-CLF Brain bank have
The London Academy for Higher Education: Extended Diploma in Strategic Management and Leadership Course Manual 2011 / 2012
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