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Sprite Commercial

Decent Essays

The first video that I found was a commercial for Sprite’s new campaign, “You Define Yourself”. For the commercial they hired a model that has vitiligo, Chantelle “Winnie” Harlow. She first made her presence in the fashion world being a contestant on Cycle 21 of America’s Next Top Model. Although she did not win the contest, many people and companies loved her and found her look to be very unique. Since being on “ANTM” she has modeled for brands such as: Desigual, Diesel, Swarovski and has been featured in magazines such as: Glamour, Complex, Cosmopolitan and Vogue Italia. In the commercial she speaks about how her first step in trying to get her career started she had a “fake it til you make it” attitude and she had to exude confidence that …show more content…

On cans and bottles of Sprite, each one featured a lyric from artists such as: 2Pac, Missy Elliott and J. Cole. In the commercial a boy walks in the store to grab a soda, when he reaches for the first Sprite can, a snippet of a Missy Elliott song plays and he reaches back surprised. By the end of the commercial he is moving his hands around each can and a mix of all the rapper’s songs are playing. It is ironic because as he is moving his hands around it kind of reminders me of a DJ mixing. A gentleman behind the counter then tells the guy to “pick a can”. Many people loved this video and thought the idea was very brilliant and unique. I saw a lot of comments about how cute the guy featured in the video was, but the most comments were about how the hip-hop legend Rakim was the man working behind the counter and how clever that …show more content…

In the video they show a city that has been deserted. After a while you start to see people, but they are blending in with the backgrounds of where they are standing or sitting. Some blended into brick walls, wall paper, buses, billboards, park benches and a variety of other things. One man pulls a Sprite out of his bag, takes a sip and then realizes that he does not have to blend into the wall. He proceeds to take of his clothing, which is the same color as the wall and remove the paint from his face until he is wondering around in his underwear. He wonders around the city until he runs into this attractive woman and he sees she has realized that same thing because her clothes are removed and she has a Sprite in her hand. They then smile at each other and that’s how the commercial ended. For this commercial there were both good and bad comments. The positive comments talked about how cool it was to have a camo theme for bringing out how unique everyone is and the negative, in my opinion missed the entire message of the video and wrote about how tacky and disrespectful it was to have people removing their

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