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Sony - Organizational Behaviour

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Introduction
This report has been prepared towards the completion of the Organizational Behavior Case Study 1. The report is an evaluation of the organization structure implemented in Sony when Howard Stringer joined as CEO in October 2005. The transition Stringer made of Sony’s organization structure was from Transnational structural to a multidivisional structure. Hence, this transition has been analyzed in detail. In conclusion, it can be seen that the stock share value has increased during 2005-2007, which means that Howard Stringer, both externally and internally, implemented the organizational structural change to everyone’s full satisfaction.
Brief information about Sony
Sony is a leading manufacturer of audio, video, …show more content…

* Divisions might grow too large (as mentioned before each division has actually become its own company like the Sony Electronics Inc. or the Sony Pictures Entertainment Inc. and there was a risk of them growing too large, where competition would occur instead of a co-operation). * As CEO, Stringer recalled in a 2005 New Yorker article, the engineers started to suffer from a damaging “not invented here syndrome,” even as rivals were introducing next-generation products such as the Xbox and iPod. As a result of their belief that outside ideas were not as good as inside ones, they missed opportunities in such areas as MP3 players and flat-screen TVs and developed unwanted products—cameras that weren’t compatible with the most popular forms of memory, for instance.
Looking at the above possible risks and benefits we can see that while there were a lot of risks in the structural change, Stringer needed to make a decision and he made this decision with the help of other associates in the company and he also took help from people who were made in charge of changing the IBM structure many years back. They were successful in doing the change and since Stringer was declared President of Sony Global, we can conclude that he is still

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