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Rhetoric As The Art Of Rhetoric

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ABSTRACT Rhetoric is viewed as a substitute for superficial, fraudulent means of communication, and thus undesirable. Considered as the ‘art of persuasion’, it is obvious that we are all obliged to take part with it at some point since we are constantly subjected to the rhetoric of people we encounter. Ancient scholars like Plato, Aristotle, Confucius and the rhetoricians explored the purpose of rhetoric and shows that it is the foundation stone of civilization, and a fundamental part of democracy. Comprehensive and expansive examples from Ancient Greece, medieval Islamic preaching, modern cinema, and even today’s popular chats and internet blog sites are used to consider why the art of rhetoric should be greatly appreciated.

RHETORIC DEFINED-ARISTOTLE
Adams claimed that, “Rhetoric is the counterpart of dialectic.” Aristotle stresses rhetoric as the counterpart of dialectic. In his own word, he said that rhetoric is the faculty of observing cases of any available means of persuasion. In his article, he offered several formulas to describe “the affinity between rhetoric and dialectic such as an “outgrowth” resembling that of dialectic and the study of character.” (Adams, 2015)

As Herrick claimed, it is probable that Aristotle wants to convey an analogy as Plato’s analogy of rhetoric claiming that it is a “counterpart of cookery” (Herrick p.70) of the soul. Aristotle express that dialectic is for the “practice of criticizing and sustaining an argument (Rapp, 2010),” adding

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