Publix Market Factors

To grow as a company, managers must understand that there are three main influences that impact on the function of marketing:

Trader Joe’s has great workforce management practices and its employees enjoy what they do. They have cheerful attitudes and are more than willing to assist customers with anything in the store. Trader Joe’s employees are engaged in conversation with the customers that shop in the store and make the customers aware of any new or exciting products from them to try. The positive behavior of these employees is due to the compensation and benefits each employee receives, which is far more competitive than other grocery food stores. Trader Joe’s has also created an environment where employees feel valued and know their opinions matter to the growth of the

Publix’s unique management and leadership style is a big factor in why they are constantly ranked higher than competitors such as Wal-Mart in employee satisfaction and service. If employees get treated better at work then it will carry over in their performance and customer service when interacting with guests. For instance, when roaming the isles lost in Wal-Mart an employee would typically say the isle of the product that the guest is looking for. However, in Publix the experience of the same situation is usually different. Most times a Publix employees will walk the guest over to the product that they were looking for. If the guest is in the checkout line, the Publix employee will go find the item and bring it back to the customer waiting in line. The fact that Publix is majority employee owned motivates the employees to try to help give Publix a good name and reputation.

Publix operates within the United States are approximately 193, 000 in number (Corporate.publix.com, n.d.). Overall, the performance of the company’s employees is good despite their being some level of inefficiency. The employees are fast paced, a factor which makes Publix one of the most convenient supermarkets for customers who are in a hurry. High levels of cooperation are witnessed among the employees. Despite employees having a specific job assignments, they help each other to get the work done. As such, they work with great enthusiasm as most of them enjoy their work environment.

On April 19, 1930 in Winter Haven, Florida; George Jenkins founded a private employee-owned American market. Publix Super Markets, Inc. (Publix) is one of the largest regional supermarket grocery chains in the United States. According to Fortune magazine in 2011 it is one of the top 100 Best Companies to work for ("Fortune", 2012). Earning even more accolades in 2011 Forbes ranked Publix as the No. 6 on the list of as one of the best largest private companies in the United States to work for. The company has a great reputation for providing a great shopping atmosphere, outstanding customer service, and taking care of its employees. This type of dedication to the customer and employees can be seen in

Background: Publix is a supermarket chain that opened its doors in 1930. A huge characteristic of the store is that it has always cared about their customers. The founder, George W. Jenkins stressed customer service and quality when he first opened and these values hold true to this day. These values paid-off as Jenkins was able to open over five stores during the Great Depression. Jenkins was ahead of his time (http://www.fundinguniverse.com/company-histories/publix-super-markets-inc-history/). “It is no stranger to social media with at least 2.7 million fans combined across Facebook, Twitter, YouTube, and Instagram and it sets the standard for what customer-company interaction on social media should look like; much when you walk into a Publix Store” (Matthews, 2015).

As she opened the car door, there was a loud, earsplitting noise almost as if it were nails going down a chalkboard. Marquea did not know exactly who or what it was she certainly did want to find out, but, she began to run in spite of that it felt like her legs were not getting her there fast enough. When she eventually arrived to the scene she stood there in fear; her feet felt as if they were glued to the ground. Before we get to that let’s start from the beginning where it all started, in a diminutive town called Bucktusell located in Oregon. It was the year 2012 when she moved there and she knew The town was known for uncanny occurrences, this is what primarily drew her to the town and the fact that nobody has ever heard of it. This town

A supermarket, or grocery store is a place everyone visits at least weekly. People put their trust in the place they choose to shop. The company I choose to research is Publix Super Market Incorporated, otherwise known as Publix. They are known mainly for their outstanding customer service (Business, 2007). Publix prides themselves in, making every single store a pleasure to shop in. Their philosophy is in pleasing the customer, thus comes the saying, “Publix, where shopping is a pleasure” Publix is one of the 10th largest supermarkets chain in the country today. (Publix, 2016b)

THE ORGANIZATIONAL BEHAVIOR OF FOOD RETAILER TRADER JOE’S IS UNIQUE IN MANY WAYS. FROM OWNER, JOE COULOMBE, TO A STORE CLERK, THEY ALL HAVE THE SAME VISION IN MIND- TO SET THEMSELVES APART FROM THE REST. NOT FALLING INTO STEREOTYPICAL FOOD CHAINS, TRADER JOE’S DOES BUSINESS THEIR WAY. THIS MAKES THEM PERFECT AT BEING THEM. FROM INTERVIEW QUESTIONS TO JOB DESIGN, THEY ARE NOT YOUR STANDARD FOOD MARKET. THE SOCIAL CAPITAL IN WHICH MANAGEMENT IS CHOSEN, TO THE STORE’S ATMOSPHERE AND POSITIVE REINFORCEMENT FOR ALL EMPLOYEES ARE HAVE A PROVEN TRACK RECORD OF SUCCESS. ADDED WITH IMPECCABLE CUSTOMER SERVICE, THE ORGANIZATIONAL BEHAVIOR OF

Publix Super Market. Describe the type of business market, its business share, financials, size and global presence.

Publix ranked number 6 on Forbes list for America’s Largest Private Companies in 2011. The

The purpose of this assignment is to use the research data and then apply this to analyze the organization, its markets, customers and product.

5. Analysis of the market environment _ __ _ _ _ _ _ _ _ _ _ _ _ _

• How the company can position itself better in the market – for which accurate product and customer profitability information is vital.

The first half of the assignment deals with the adoption of market orientation as a key principle for guiding