Principles of Marketing: Establishing a New Business

6. Explain family brands. Should Best Buy carry its own dealer brands to compete with some of the popular manufacturer brands it carriers? Explain your reasons. Family branding is a marketing strategy that involves selling several related products under one brand name. Yes, I feel that Best Buy should carry its own dealer brand too compete with some of the popular manufacturer

It is essential to note that these influencers were in the valuable position regarding the interactions with the owners of the sick dogs or animals requiring unique or special needs based on their different health issues. In the second fiscal year of operation, JFFD had been able to experience substantive growth in comparison to their previous year. The organization was able to achieve the optimum capacity at the first location based on the influence of the favorable public relations and press, social media sites, and increasing base of the consumer advocates. The encounter promoted the two business partners to open the second location. The case notes that the two partners were living in Los Angeles area

Several strengths exist in operating a mobile grooming service. The strengths are that PetSmart will go to the home or office of the customer saving them time. The environment is less stressful for the client and the pet because the pet will be in a familiar place. The service is perfect for senior pets along with being a sanitary, safe and healthy environment. PetSmart also offers weekend appointments for all customers and potential customers. Since a representative from the company goes to the client the pets have no exposure to other animals, disease or parasites. The company offers evening and weekend appointments and customers never have to be troubled with the pet having car sickness or even having to put their pet in a cage. A weakness

In this assignment I will discuss a business called Nikos. It is located in 17 Barkly Street, West Footscray, VIC 3020. The business has been operating for the past 9 years. It offers products of:

I have great ideas where can fill those kennels on weekly basis. I see that creating more awareness of that additional service will bring in more clients.

For Mary’s animal-grooming service, I can identify the middle to upper class as well as busy professional and families that have busy schedules and can’t find time to take them to a conventional grooming facility. I believe that Mary has the potential to sustain and even grow her business, assuming she is able to forecast sales by looking into the following data;

Our services are available in Las Vegas, Nevada; San Diego, California; Atlanta, Georgia; and Charlotte, North Carolina, with the plans of launching our Spanish site in August of 2015. We are based out of these big cities as there are many business professional located in each. The second segmentation that is prominent for our company is demographics. We are segmenting by: profiling income, education, occupation and identifying age. The psychographics used are profiling the interest of individuals and identifying activities they enjoy, this will help narrow down pet communities. Lastly, in the behavior segment our basis is benefits sought including reassurance of the pet sitter’s

With my business I would like to be partnered with the major pet food companies such as Pedigree and Blue Buffalo. My company will be based in Texas and my initial target market will be the east coast of the Unite States. 68% of all homes in the United States own a pet since this number is so high the demand for my product is high. The main goal of my company is to eventually have my product in every home where there is a pet. I will start advertising my product locally with a magazine called the Albemarle Tradewinds magazine. Once I have advertised with them I will start targeting the east coast. I will begin filming commercials and then I will construct an online website that provides 24/7 customer service. I want to have my product featured on amazon as many people in the modern society purchase items online. Another one of the main goals of this company is to eventually have my product made by pedigree with the pedigree label on the dispenser. I want to eventually offer worldwide shipping. My next target market will be New Mexico after some research I concluded that 65% of homes in New Mexico own a pet. I would like my product in major pet store chains such as PetSmart, PetSense, and PetCo. I also want The Eco Feeder in other popular stores such as Wal-Mart and Target. My product will be conveniently priced at 200 dollars. Since my product is an all in one product that is a very reasonable price based off the current

PetsSmart has been a dominant and growing force within the pet community. Although they have made some rapid growth,

“Dog grooming and washing businesses indicate a firm increase even despite poor economic outlook. This is due to the fact that customers have more disposable income to spend on their dogs as they are considered part of the family”(ProfitableVenture.com - 2016). In addition research has shown that since the mobile dog washing and grooming businesses are small operating businesses, they had a higher market share than established businesses and franchises due to the fact that small businesses are tailored made for immediate localities and neighbourhoods, clients seek to use services provided by near people living around as they believe that those ones are more likely to provide a personalised care to their dog. This service may also be popular amongst clients who are too busy to shuttle their pets back and forth. Pets may feel less anxious about grooming in their own homes, which would ease the job of the groomer. Note that due to traveling time, a mobile service business will have potentially fewer clients than a commercial service business in any given day.

Pawsitive Pet grooming offers upscale dog owners a place where they can leave their pets while at work, and away for weekend trips or on vacation. It also offers feeding and exercising, as well as washing, grooming and low-level veterinary services. The location will be a large lot on the outskirts of a high-income residential area. Our projections include a heavy rent because of the location requirements. Customers pay by the day, by the hour, or by the month. Our assumption is that the average customer generates about Php. 50,000.00 per month.

My Company will target many clients. College Students, Women, Men, Parents, Moms, Dads, Individuals who work or Individuals who travel for simple or even simply individuals who want to have a vacation as well as Individuals with disabilities. My Company will offer these individuals daycare and boarding options for their beloved pet in a fun, loving, and trust-worthy, playful environment. This will also help ease some stress off the Clients as well because they know they can trust our Pet Resort facility because we treat everyone, including

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

Pigeon racing is not only a way to create wealth and gain a reputation, but also a business throughout the lifespan. They believe that, once they can train a champion bird, making a fortune overnight will not be a dream (Shen, 2007).