Essay on Pillsbury Case Marketing

The Wawa Food Market chain is a privately held company that offers built-to-order foods, beverages, coffee, fuel services, and surcharge-fee ATMs. We feel that the Canadian economy as well as the Canadian citizens would benefit in more ways than one from these openings. Canada’s middle class is the richest among other big nations. Since 2000, median income in Canada has grown 19.7%, compared to the 0.3% growth in the United States. Since Canada has taken aggressive steps to raise their citizens’ take-home pay, they need to spend that extra earned income to keep the economy flowing in a positive direction.

These days it has been see that such companies are focusing more on non-frozen cookie dough in spite of the frozen one. Many people think it to be the better idea in comparison to the frozen dough as it is entirely a dry mix. Eventually there are no worries about spoiling of it and it is quiet handy in terms of distribution. If we evaluate the situation for the frozen dough, it would be totally irritating and painful to keep a check on freezing of the dough as doing this will consume our most of the time rather than concentrating on the

Investigation into the effects of key influences on children 's consumer behaviour and brand knowledge to determine a new marketing strategy.

world. These recipes are the most common types and the ones I know are deli-

Although not the most exciting product in Stewart Corporation’s portfolio, Reliance Baking Soda (RBS) was a “tried and true” item that the company created in 1915. At the time, the “miracle compound” was used strictly for baked goods. However, as time passed, the company realized its many other uses such as a cleaning/laundry aide, and its ability to disinfect and deodorize. “In 2006, over 85% of U.S. family households with income of $25k+ used the product” (Quelch & Beckham, 2009). In the case study, Reliance Baking Soda: Optimizing Promotional Spending, John Quelch and Sarah Beckham state that “RBS was a clear market leader in the baking soda category, capturing 70% share.” Due to Reliance holding the majority of the market, competitors hesitated to jump in to challenge the product. The few competitors that dared to compete against them were private label brands. As the table

Targeting a youth audience is also effective economically. According to a report done by the Institute of Medicine, experts found that children of ages two to fourteen have control over $500 billion a year in household purchases made by their parents (Calvert 207). Kellogg’s takes advantage of a child’s low cognitive levels in their advertisement. In a study done by Health Magazine, fifty percent of children believed food featuring a cartoon tasted better compared to the same food without the cartoon (Klein). As Christina Roberto, a doctoral student at Yale University's Rudd Center for Food Policy and Obesity states, “Parents may not set out to buy unhealthy products, but kids can be really, really persuasive. They see them and they want them, and it gets difficult to have that battle in the grocery store” (qtd. Klein). Alongside a child-friendly art style, Kellogg’s personifies the Pop-Tarts in their ads to build brand recognition. Doing so allows the company to create advertisements featuring the humanized pastries in various scenarios that children find relatable or comical.

Introduction and Problem Statement General Mills Canada Corporation is a marketing company that has released several successful products to the Canadian market since 1954. The company produces and markets iconic food products in more than 100 countries, brands such as Betty Crocker, Green Giant, Progresso, Cheerios and Pillsbury. General Mills took on Pillsbury as a client and was ready to discover and dissect the Canadian market. Their product to produce is the pre-made refrigerated dough based cookie dough. GMCC had to discover the needs and wants in the Canadian baking market.

rolled its No Dough® pizza into all its 184 stores. "We like to think of ourselves as a 'smart

In January, 2013 we began our experimental work by conducting detailed analysis of results of bread produced with 100% Ontario based flour. Since direct application of Ontario based flour resulted in excessive dryness, and reduced volume of bread, we decided to conduct series of semi – industrial trials in order to adapt our present formula to new flour chemical composition. The objective of our investigation in this phase was to apply Ontario flour, and get the bread with the same moisture, and volume as it is originally.

Corporate sponsorships have been proved effective over and over again in the recent times. Especially, when both the sponsor and the organization which is sponsored are in-line with their mission then it has always been a win-win situation. On October 2015, The Hershey Company signed a 5 year sponsorship deal with United States Olympic Committee, which made the famous chocolate company an official sponsor for 2016 Rio Olympics and Paralympics games through 2020 Tokyo Olympic Games. Though USCO receives top sponsorships from various companies, its association with Hershey Company and its brand Hershey’s has interested so many sections of people in USA to turn their heads towards sports.

Brands: In the US, General Mills has a strong number 1 position in many products like Grain snacks – Nature valley, Refrigerated dough – Pillsbury, Dessert mixes – Betty Crocker, Mexican aisle products – Old El Paso, Fruit Snacks – fruit roll ups and has a strong number 2

The usage and attitude study revealed key findings. As mentioned before, scratch baking was the main form of baking in Canada. With this finding, it is important for Guillen and his team to show the consumer how their refrigerated products and more specifically how their refrigerated cookie dough is similar to scratch baking in that it is quick, easy, convenient but also requires some preparation time, especially the chub cookie dough. There needs to be a connection to the consumer to make them feel that it isn’t “cheating” their family or friends when they don’t bake from scratch. Along with the United States, Canada agrees that RBG cookies are easy, convenient and tasty, however quality seemed to be an issue in Canada, as well as its rating among kids, who are a big driver for purchases in Canada. The study further revealed that the cookies are perceived as convenient and are top among impulse buys.

The following paper reviews how the Magnolia Bakery, offers its products and services to a target markets that are considering fresh bread from the oven every day delivery at the customers’ doors, early in the morning, for family breakfast. This discussion reviews include several areas such as the product features and benefits; the phases of the product’s lifecycle; the packaging of the product; the pricing strategy, and the channels of distribution.

The low calorie frozen microwaveable food companies are presently operating under a monopolistic market structure. There are many sellers of the same types of frozen foods but are distinguished by packaging and/or ingredients used. The frozen food companies are undergoing the high cost of production in order to sustain the same level of profitability. This industry has evolved significantly over the years. Consumer purchase trends are regularly moving with the developing economic changes and causing increased pricing and inflation. This report will examine the steps that managers in the low-calorie microwaveable food market can take to face anticipated challenges. The survival of the low-calorie frozen microwaveable food is dependent on its sales volume in the midst of expected price changes (Plessis & Doppegieter, 2012). The low-calorie microwaveable food company should aim at increasing their price to maximize profit in a monopolistic competition. Price elasticity of demand has a major role here and offers the economic rational to increase or decrease the price based on this scenario (Hirschey, 2009). Managers could also sketch a plan that makes the changes in price less elastic by targeting brand awareness and product differentiation.

Japanese are poly-chronic in nature which means that they do many things at one time. Even they can easily get distracted and sometimes they also change their plans very easily. Here Canadians are totally different so Jell-O would have to present itself in such a way that they do not get attracted towards other brands.