IV. Human Capital Metrics
If you would like to improve your personnel, start here.
Most VPs naturally monitor traditional sales metrics, like the ones stated above, and only look at human capital metrics once a problem arises.
Including your human resources plan as part of your daily dashboard is vital for determining the health of your sales organization.
Think of your sales team like a general manager of a sports team. If there is any attrition on the field, who do they have as back up? What is their exposure in the event that a key team member is injured?
Here are eight metrics to quantify the relationship between your human capital and performance.
1. Turnover Percentage
What it means: Divide the total number of employee
…show more content…
A recent study revealed that sales organizations should set aggressive sales quotas for their entire team. Since sales is already competitive, it offers reps a real challenge to develop more creative solutions.
To avoid the dangers of aggressive sales quotas, like unethical behavior, monitor your reps, establish a code of conduct, and enforce your company’s principles.
Don’t accept mediocre results; create a ‘no excuses’ culture.
“Tak[e] a lesson from the dinosaurs, adaptation is the key to survival,” writes Jim Dickie, Research Fellow at CSO Insights.
Remember: Set sales quotas that will push your reps to perform better.
3. Actual Revenue Generated Per Rep
What it means: The exact revenue each rep produces
The Gist:
Knowing how much each rep actually generates helps identify the company’s top performers. Then, management can direct resources to replicating their performance.
John Sullivan, professor of management at San Francisco State University, agrees, “It’s time to change human resources so that it focuses on top performers and ensures that it spends most of its time and budget on high-ROI activities.”
Pinpoint your top salesperson’s strengths and let him or her train others. That individual can show the rest of team their best methods to learn product knowledge or ask qualifying questions.
Remember: Identify your top performers, and they can train the
The HR department officials in most organizations perform as they should. In most cases, they also focus on achieving the right things. Human Resource departments focus organizing, controlling, and hiring employees in organizations. When organizations apply HR practices, the results are great client satisfaction, a good net margin, and reduced sickness absence (Richard and Johnson, 2001). Vermeeren et al. (2014) posit that there is a great relationship between performance and HRM. Most organizations use the human resource department to ensure that operations run smoothly.
Human resource departments today have a more distinct, calculated position within organizations, and human resource strategy influences the bottom line. “One of the challenges for HR leaders is convincing executive leadership teams that human capital is one of the most important resources in which the company can invest” (Mayhew, 2014, p.). Subsequently, “this return on investment is an essential part of the argument for including HR as part of an overall business strategy” (Mayhew, 2014, p.). Human resource departments utilize the information given to them from company executives and leaders, coupled with their respective expertise on all things personnel, and they plan and implement staffing concerns for the betterment of the organization. From preparing job analysis, to comparing inventory and forecasting, it is the responsibility of human resources to consider the objectives of an organization and fulfill those goals while operating the specific planning relative to HR.
In an era of organizational flux due to competition and globalization, companies and employees are faced with constant change. Leaders must be able to adapt to change as the environment shifts. HR has been known as the organizational change agent, administrative expert, and employee advocate. More recently they have been regarded as business strategic partners for many organizations. In order to be successful and remain competitive in today’s market, Human Resources (HR) must be considered a strategic partner if an organization wants to flourish. Top executives today commit significant resources to ensure that their company’s functions are capable of rapid change and achieving their
Human Resource (HR) strategic plan’s outline short term goals that have been aligned with their organization’s strategic plans. With the HR’s goals being aligned it also helps the representative know how much man power is needed from the budgeting process done through HR. The HR function of an organization is responsible for ensuring top talent is recruited and retained, which means ensuring success of an organization’s strategic plan.
In the world of large organizations, Costco is one of the leaders in sales and strive to be a leader in employee satisfaction. Although there are many functions within the company, human resources functioning appears to provide direct impact of these goals. Costco has made changes to their employee performance management processes such as performance management and training that have resulted in changes to the employee’s career paths. Costco changed their process in performance reviews and training with hopes of cutting costs, however the changes have changed employees expectations of the company.
Human resource planning will enable the Manager to work with the team to ensure they deliver a high quality service whilst achieving the required outputs and objectives. The Manager should create an action plan involving people, equipment, time required and space needed. Following this, actions can be delegated to team members and responsibility can be shared to ensure the best service is achieved. The Manager can monitor the action plan to ensure its on track to achieve the required outcomes to a high standard. Basic planning tools can assist which include staff rotas so that the right people are in the right place at the right time, calendars for effective time management, process maps & project plans to identity processes, spread sheets for staff to access and record information and regular meetings to ensure
The human resources department plays an important role when it comes down to strategic planning. To illustrate this form of planning is a vital component in strategic human resource management. The human resource department must demonstrate a plan, which is the strategy which is intended to accomplish the goal of the organization over time. This is the way the organization functions. When the human resource department is on the same page as the organization this directly links the two together and guide them on a straight
Contemporary globalization of businesses and growing global market competition has made effective human resource planning as one of the major strategies to forge ahead and remain proactive. It can be said that an organization 's success lies to a great extent to the knowledge, skills, creativity, and dedication of its workforce. Every aspect of an organization needs human capital to drive its activities or operations to achieve individual strategic goals and objectives towards its purpose of existence, growth, and competitive status. Companies can compete at all levels of the marketplace through improved commitment not only through creativity, innovation, and research, but also human resource development (Truong, Heijden, & Rowley, 2010). In this regard, the human resource planning is needed to ensure a systematic analysis of human resource needs so that the right quantity and quality of employees are always available when required. Fundamentally, organizations are looking for the best people that would help drive them to their desired destination of achieving their missions. Therefore, it is important to develop human resource strategies to support organizational strategies, through measures such as forecasting human resource requirements, and effective strategic staffing. Technically, an organization 's mission, goals, and objectives drive its strategy and human resource (HR) and staffing strategy in an interactive manner. The purpose of this
‘HR strategy, a ‘people plan’, that will help you ensure you have the right people in your business, at the right time with the right skills to ensure you achieve your business goals’.
There are numerous motivational theories that explain why people do what they do. When viewed collectively, these theories suggest people’s actions are driven by the following factors: economic, social, and self-construct. Economic factors include not only money, but health protection, security, wealth, physical safety, and purchasing power. Sales commissions fit most of these needs, but do not fully meet the needs for security and physical safety. When people think about and act upon what others think of them, they are being influenced by social factors. Most people will work harder for positive feedback and avoid performance that garners negative feedback. For example, some people are eager to conform to the norms of a sales team and are positively motivated by the performance of the entire team. Self-construct is the inner voice that drives an individual to perform and differs in every individual. Some people are driven in the pursuit of self-accomplishment, while others are driven by the need for power or acceptance. Each of these factors are combined in varying degrees in all individuals, whether salespeople or not.
These transformative changes to the selling environment are ultimately forcing the salesperson to reengineer and rethink how they approach their business accounts. Failure in adapting to these changes can result in many adverse situations but ultimately revolves around ineffective team selling.
There are several important reasons of human resource planning that business organisation carry out regardless their size and it is important for the continuity of any business organisation to plan. However, in many business owners may not include human resource planning at the beginning of their business but later realise the importance of human capital and no business can survive without having competitive human capital.
The newly appointed district sales manager, Larry Barr, faces the problem of allocating sales quotas among his various sales representatives. This decision will affect everyone's earnings including his own. This problem is compounded by the fact that different territories have, for a variety of reasons, different potentials. In addition, the territory that is known to be the toughest will soon require a new sales rep.
Another crucial part of managing a sales team is to continually recruit and train new staff. New talent is a great way to generate fresh ideas; you never want your sales team to become stale. Sales Managers are always establishing sales programs and advising their team on ways they can improve their performance (Bureau of Labor Statistics).
This term paper exercise is designed to have you study the specific sales practices of a company