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Personal Statement : Human Capital Metrics

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IV. Human Capital Metrics

If you would like to improve your personnel, start here.

Most VPs naturally monitor traditional sales metrics, like the ones stated above, and only look at human capital metrics once a problem arises.

Including your human resources plan as part of your daily dashboard is vital for determining the health of your sales organization.

Think of your sales team like a general manager of a sports team. If there is any attrition on the field, who do they have as back up? What is their exposure in the event that a key team member is injured?

Here are eight metrics to quantify the relationship between your human capital and performance.

1. Turnover Percentage

What it means: Divide the total number of employee …show more content…

A recent study revealed that sales organizations should set aggressive sales quotas for their entire team. Since sales is already competitive, it offers reps a real challenge to develop more creative solutions.

To avoid the dangers of aggressive sales quotas, like unethical behavior, monitor your reps, establish a code of conduct, and enforce your company’s principles.

Don’t accept mediocre results; create a ‘no excuses’ culture.

“Tak[e] a lesson from the dinosaurs, adaptation is the key to survival,” writes Jim Dickie, Research Fellow at CSO Insights.

Remember: Set sales quotas that will push your reps to perform better.

3. Actual Revenue Generated Per Rep

What it means: The exact revenue each rep produces

The Gist:
Knowing how much each rep actually generates helps identify the company’s top performers. Then, management can direct resources to replicating their performance.

John Sullivan, professor of management at San Francisco State University, agrees, “It’s time to change human resources so that it focuses on top performers and ensures that it spends most of its time and budget on high-ROI activities.”

Pinpoint your top salesperson’s strengths and let him or her train others. That individual can show the rest of team their best methods to learn product knowledge or ask qualifying questions.

Remember: Identify your top performers, and they can train the

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