Old Spice Ad Analysis

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

The commercial also tries to appeal to middle-class people as the spray is inexpensive and smells good. While, relating to the middle- class individuals it also seems to portray of regular-looking people. This therefore, makes the commercial look natural and realistic to the viewer, while attracting their attention. The framing of the image directs your attention to “Susan Glenn”, as if she was the only character in the commercial. The lighting around it predict her as if she was an angel, and no one was better than her. For example, in the ad she is seen floating across the street with firework sparks around her, like a light to a shadow. You can tell the love that he had for her, especially when he says, “not a girl, but the girl”. The bathroom scene at the end with the narrator, displays a feeling of sadness around it, as well him also being alone.

Over the years, it is apparent that adverts in general have adapted their advertising language by employing extensive methods of persuasion, instead of focusing on their actual product or purpose.

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

Isaiah Mustafa, a former NFL practice squad wide-receiver, is the narrator for a television advertising campaign commonly referred to as “The Man Your Man Could Smell Like.” These advertisements created by Old Spice commonly use visual and aural techniques to gain the audience’s approval. Old Spice’s method attempts to gain ethical appeal, target emotion, and produce humor in order to sell their products. In one of the advertisements, Isaiah Mustafa is portrayed as a “real man” and explains that since he uses Old Spice, all men should too. The advertisement is fast-paced, visually stimulating, and full of comparison.

As the commercial asks, “so ladies should your man smell like an Old Spice man?” Well who wouldn’t want an adventurous guy that seems to be the perfect man? The use of ethos to establish a strong character in this commercial is overwhelming; Isaiah himself is a former NFL player (Mustafa). Mustafa has defining attributes like chiseled abs and broad shoulders; he has a deep voice and a bearded face helping him to truly embody the image of a real masculine man. He is both physically fit and attractive embodying the image every man strives to be by establishing himself as a perfect man he has made

The commercial begins with Mustafa in a bathroom with nothing but a towel, he begins to tell viewers that when you wear old spice “Anything is Possible” when a man uses Old Spice body wash (see figure one). The commercial then moves from the bathroom to a sailboat, to a beach, and finally to horseback. The commercial ends with Mustafa saying a punch-line, “I’m on a horse,” and the camera zooms out to show Mustafa riding a horse. Throughout the entire commercial Mustafa never stops his monologue, or breaks eye contact with the camera.

Isaiah Mustafa commercials use more sexual appeal and desires to attract the female audience. They are calmer and give the viewer a flavor

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

The Old Spice commercial persuade the viewers to purchasing the body wash. The adverstiments were targeting couples; however, their main focus was to persuade females more than males. The Old Spice commercial targets female because they would go shopping and buy fragrance and soap products. In the adverstiments, Old Spice man said “I ‘am the man your man could smell like” were speaking directly to the female audience. The Old Spice commercial wanted to encourage females to go out shopping and buy Old Spice body wash in order to have their

When a company produces a commercial, their main objective is to get their product or whatever they are showcasing to sell. Old Spice, a major company for men’s hygienic products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. The Old Spice commercials imply that by using their product, a man will be or become more similar to the Old Spice man, or in other words, the ultimate man.

The popular chain of Old Spice commercials, initially starring Isaiah Mustafa and in later campaigns, actor Terry Crews, contains multiple uses of fallacies to appeal their product to the consumer. Their first commercial, “The Man Your Man Could Smell Like”, showcases various fast paced and outrageous scenes in the life of a smooth-talking man who uses Old Spice. The ad is implying a message to men, and even some women, that if they use the same product as this brilliant man, they too can have a life somehow resembling his. While the man in the commercial does claim that men cannot become him, the ad still does instate the belief that they could swoon more women if they use this body wash. Old Spice performs a hasty generalization, the broad

The advertisement begin with and unclothed Mustafa, he is only wearing a towel. He begins his monologue that tells you how you can achieve anything when old spice body wash is used. The intended audience are teenage to middle-age males he initially addresses women appealing to their desire to make their man more attractive. As he is describing The benefits of this product he is simultaneously moving from a restroom to a large boat, to a beach, and he ends on a horse. Isaiah Mustafa, ends his monologue with a non sequitur statement, "I 'm on a horse." The camera zooms out to show you he is indeed on a horse. Throughout the commercial who does all this without Breaking I contact or clear monologues with the audience.

The fact that the woman is well-dressed and seemingly high society also adds to the desire of the “everyman” to attain “their very identity” (Kellner, 189) from the influences of this ad. What woman wouldn’t want power, status, perfect features, and men falling at her every move? And, of course, this can all be attained simply by smoking Camel cigarettes. Similarly the men are also being shown “socially desirable and meaningful traits” (Kellner 189). Men are being shown an existence where they could attain everything they so desire, a beautiful and sexy woman, a great job, as evidenced by their classy attire, and a happy lifestyle devoid of care and worry. These are definitely all characteristics that men strive to attain, and the ad is also promoting its product at the same time. There are two interpretations given of men in this ad. The first is that if men find a woman who smokes Camel cigarettes they will have everything they desire. The second is that if men purchase Camel for themselves, they can obtain everything. In either interpretation the existence of Camel is involved but the follow-up action is up to the individual consumer as to whether he chooses to use the cigarettes or not. This particular Camel ad “depicts how something as seemingly innocuous as advertising can depict significant shifts in modes and models of identity” (Kellner 193) and how it can speak to a larger public about the values and goals of life as a larger