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Microeconomics

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Microeconomics and the Laws of Supply and Demand

The supply and demand simulator provides students with a real world situation of several factors within economics. The factors covered within the simulator are: microeconomics and macroeconomics principles with concepts, the shift of the supply curve and shift of the demand curve; simulator also discussed price ceilings which all affect the rent price and the occupancy rate of residents. The scenarios are based on the information of Goodlife Management within the city of Atlantis. The scenarios are based on the situations that occurred in which the user is faced with factors that influences the equilibrium such as adjusting the rental rate of the apartments in order to maximize revenue. Other …show more content…

The first scenario has a current vacancy of 28 percent and the property management has recommended the rate to be decreased to a 15 percent rate. Decreasing the rent will increase the number of tenant and the demand for the apartments. The reduction of the rental rate will cause the curve to drop, and the tenants are filling up the apartment vacancies. The second scenario the company pushes for a zero percent vacancy rate; this means that every apartment must be filled. The company needs to increase the rental rate in order to cover additional cost and at the same time must still maintain a profit. When the rental rate increases the shortage of apartments would lead to a higher equilibrium for available apartments. The income elasticity needs to be addressed when discussing the supply and demand. As the income increases so does the consumption rate of almost all goods regardless of price, this can be expected with any growth. Within this simulation when Lintech Inc. moves to Atlantis the employees moving with the company would also need housing. With the increase in demand of apartments Goodlife increased their rate for apartments to increase their profits and to manage the growing …show more content…

The simulator taught lesions on each principle in regards to supply and demand which helps when making the proper decisions on market shifts either negative or positive. Microeconomics principles help to make the decisions that directly affect your supply and demand goal for the company. Macroeconomics decisions can be forced upon a company because an outside factor such as the government or put a price ceiling on a product or renters payments. This affects the company’s goals while also trying to still maintain your own supply and demand

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