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Merlin Towers

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1. Introduction ‘‘Alton Towers Resort the UK’s No. 1 Theme Park’’ (Merlin Groups, 2015) has closed after the incident on the £18 million Smiler rollercoaster, which was launched in 2013. The horrific crash occurred on Tuesday 2nd July 2015 where 16 people were hit by an empty carriage, with 4 people being seriously injured (Simpson and Barnes, 2015). Due to the incident at Alton Towers the Resort was closed for 6 days, which left a massive impact on sales, shares and other businesses. The aim of this essay is to discuss how the recent incident at Alton Towers has affected their sales, shares and the overall microeconomics of other businesses. Firstly I will look at how the incident has affected the business in a range of ways and …show more content…

A business plan needs to consider all the long term and short term aspects which will impact on a business, such as customer trust as this cannot be brought by money. This incident also affected Alton Tower’s business plan as due to the theme park closing for a few days meant that there would be no visitors at the theme park resulting in a fall of sales for the theme park. This means that Alton Towers will need to reconsider their business plan according to the situation that they are in to be able to find new strategies and methods to attract more customers to come and visit the theme park so they are able to increase their sales again. When reconsidering their business plan, Alton Towers will need to go through specific stages such as, taking into consideration the aims and objectives of the business, identifying and evaluating the options available to them and then developing short term plans (Atrill, 2012). However finding …show more content…

The company possesses 99 attractions in 22 countries (Thomas and Armstrong, 2013), ranging from Legoland to Sea Life Centre and many more. Merlin Entertainments being such a large multinational company would not be affected by the Alton Towers incident as of 2012 they generated revenue of £1.1billon (Thomas and Armstrong, 2013). Henceforward the recent incident would not affect the business as they own multiple attractions worldwide, which they could promote to compensate and overcome sales lost from Alton Towers closure due to the

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