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Essay about Media Influences on State and Local Government

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Around 50 million people watch CBS, ABC, or NBC every single night in order to obtain information from the day. Since the amount of people watching a news channel every night is so great, the media has had a great effect on the lives of everyone living in the United States. In our state and local government regions, each and every news channel or newspaper is going to take a certain view and stand-point on what the people say, think, and believe. Media effects are classified as direct or indirect, and the Media itself as well as the people behind the headlines can create positive as well as negative publicity. The media also has ways of going about their business and they even have their own terms for what they do, and how it should be …show more content…

In come cases we might not be able to fix or help anything, because a lot of the time, the media is given some means of pay for what they air, how they depict certain stories, and how long they talk about it. National politics also tend to gain more media attention than do the local politics, and so for the same reasons we need to step up and become more involved in our local communities. You do not have to sit at home to watch the news on TV, you can be driving in your car and put on an AM station rather than an FM station; you can read the news paper instead of the trashy magazine we tend to pick up first; or you can go on the internet, and read an article from the day instead of checking your email. There are media terms that might not be known to the public, but it is important for an audience member to be able to recognize the media lingo. The term audience for example in media lingo means the people you want to reach. That's interesting because in the English language audience means every single being hearing, seeing, or reading the information provided to them. The term concept story means a type of story designed to pique the interest of a certain demographic audience; once again not directed to the people as a whole, but the people who would relate. Another interesting term is that which is called gatekeeping. This in particular term means "the selection or rejection of events in the 'real'

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