Mc Donal

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

The American marketing association: www.marketingpower.com defines market research as: "The systematic gathering , recording, and analysis of data about problems relating to the marketing of goods and services". Consumer analysis is an important part of this marketing research.

Business market research is the process of collecting data to determine whether the service will satisfy the needs of customers. With effective market research, Lufthansa Technik Malta can gain invaluable information about the marketing, the competitors, the customers, and economic changes. Market research will enable the company make informed choices, thus helping to develop a successful marketing strategy. It is used to identify and define market targets, opportunities and problems. It generates well founded marketing objectives. Market research assists in the formulation of marketing strategies and evaluates the success of these marketing

In an innovative economic society, were millions of products and services are created each year; marketing research is an essential element that provides a comprehensible representation of a need, and potential product concept solutions. Companies are always looking for new ways to generate a constant flow of revenue that will provide a competitive edge in a growing economic environment. Therefore, it is the marketing manager responsibility to assign marketing studies that targets a specific problem and produce opportunities for growth. Good marketers need insights to help them interpret past performance as well as plan future activities (Kotler & Keller, p. 97). Marketing research is crucial to the success of a company. In order to

Marketing research also known as consumer research comprises an element of applied sociological case study which focuses on understanding consumers the behaviors, notions and preferences. This mostly deals with the present and future of consumers in an economy that depends on the market. Marketing research is done by companies to study their customers and other businesses. It seeks to find the best methods of connecting with consumers and a commodity, with the expectations that the customer will buy. This involved assessing the present marketing presently being undertaken for that commodity or similar products created by the same firm.

Market research is a process designed to link managers to consumers through information. It is used to identify opportunities and make better informed decisions about products which have future market potential.

Market research is the process of collecting and analyzing information from target markets in order to solve a variety of marketing problems. Market research will allow increased sales on a current product or testing the feasibility of a new product in a potential market. Thus, a market research will be conducted to find different needs targeted consumers have, so that a product or service can be created or improved to satisfy consumers ' needs.

Marketing experts also conduct research, in two particular ways; primary and secondary research. Secondary data is information that has already been collected or published and is readily available, while primary data is information collected specifically to solve a current problem. Typically when researchers rush to gather data and there is much relevant secondary information already available. One of the first places researchers should look for secondary data is the Internet. Marketing managers can find a slew of useful information on the Internet, however not all information is reliable. Being sure to look for reliable Internet sites is key.

The collecting data from market research is one of the most effective ways a company can use to do business. Consumer behavior, current market trend awareness and the competitors will enable you to find a opportunity and run a business that fulfils the consumers desires and needs. Its also allows company to spot current trends in past scenario and what may will come in the future which will help a company to become more prepared and able to reduce gaps and other chances in the market. To communicate with consumers, suppliers and other stake holder’s business decision can reduce risk. Business decision lets company to measure their performance and gives clear view what customers really expect from company.

Marketing Research plays an instrumental role in all three phases of the marketing management process in: planning, implementation, and evaluation.

Market research is when businesses gather, analyse and then comprehend different information about a market or service/product. It allows the business to discover its target market, as well as what consumers think about its product/service before it is released to the public. Businesses achieve all these by using primary and secondary research.

This research aims at finding out basic research methods, principles and techniques in order to present them in a seminar entitled “The Role of Research in Marketing” that is going to be organized on 20 August 2010. For this reason, this study will collect data and information regarding research methods, principles and techniques from various sources, especially secondary sources. In this regard, this study taken into account various postulations made so far by the researchers, theorists and scholars.

When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research.

Marketing research- it is a process of assessing a new product in the market by using the different techniques surveys, product testing’s and focus group. It simply allows the company comes to know that whether the product will be successful in the market or not.

Market research plays an important role in this industry since understanding the needs and requirements of the customer is paramount for making the topline.