Mary Katrantzou Executive Summary

The report is a summary of my PEY term. It outlines the projects I participated during this time. In my job description I will list the series of projects and tasks I have undertaken chronologically and relate them to my role in the IT department. The project report will go into detail on one of my project. In addition to the technical details, my personal reflection on this project will be discussed as well. The technical skills section summarizes the professional knowledge I have obtained during the internship. The value section, on the other hand, focuses on the work values and attitudes I learned during the term. The career plans section discusses my re-evaluated career goals and direction.

Selfridges, as " the Best Department Store in The World ", is an ideal place for a student with a Fashion Management background and a genuine enthusiasm for the fashion industry. With a goal to assume a role in the fashion industry in the future, I am eager to bring my superiority and show my ability to an iconic sophisticated luxury retailer, like Selfridges, providing an exceptional level of customer service and creating an exclusive shopping experience for the customers, so as to satisfy their needs and exceed their expectations. In addition, Selfridges not only provides customers with premium products but also delivers high-quality customer service by the friendly sales team, creating a welcome environment for customers to enjoy their shopping

Michael Kors is sought out to be one of the top luxurious companies to date that combine style, sport, and elegance to suit any shopper. The company produces handbags, clothing, shoes and accessories in all colors, shapes and sizes. Michael Kors, the creator of the brand, based his store in New York City and launched the first of his women’s collection in 1981. Michael Kors products can be found in the high-end department stores such as Bergdorf Goodman and Saks Fifth Avenue. From Kors’ humble roots, he had determination and admiration to produce his own line at a young age. With his simple, elegantly tailored clothing mixed with his intelligent persuasive sales techniques, it was proven that he had found his niche. He worked through a six year downfall and came out victorious by expanding his own brand by launching menswear, accessory and perfume lines from 1997-2003. With the past success in the books, Michael Kors has recently been through yet another downfall in sales. Kors, took into consideration of all the critiques and criticism regarding his brand and ran with it. As a once lagging and played out brand, Kors has managed to up his sales by becoming more versatile with his products and listening to his customers. He has had a huge turn around in sales and has since been worn by top celebrities with a flood of more customers each day. Michael Kors has been focusing on gaining international and online popularity. “Fashion today isn 't just

Maitreyee Raje founded Style Kaleidoscope Inc., a technology startup established its worldwide headquarters in Atlanta, Georgia in 2014. Maitreyee is a fashion management expert with an extensive background in fashion retail. She also has with a two master’s degrees, a M.A Luxury Fashion Management from Savannah College of Art and Design Atlanta, USA and a M.A Fashion Merchandising and Buying, from Polimoda Institute of Fashion & Marketing, Florence, Italy.

The objective of this assignment is to analyse two market offerings that we have chosen from the fashion industry which are Zara and Padini. Zara is one of the largest international fashion companies and it belongs to Inditex, which is one of the largest distribution groups (Zara, 2017). Furthermore, Zara has always been striving to meet the needs of their customers and at the same time, customers can provide input to Zara regarding the latest fashion trends, taste, ideas and so on. This is to ensure Zara can satisfy their customers with their products. The next market offering that we will be discussing about is one of the most famous clothing brand in Malaysia, Padini Holding Berhad, which refers to Padini. More to the point, Padini provides several of their own holdings brands, such as Seed, Vinci, Miki, PDI and more.

For this reason a company of the Group is dedicated to representing the excellence of Made in Italy products as regards the manufacture of women's coats and suits. But the firm's beginnings were rather humble by comparison. After more 60 years' developing, now Max Mara is a model and reference point for Italian and international prèt-a-porter. Max Mara is famous for its classic style, luxury fabric and unique technical skills in knitting textile.

The context chosen for investigation is female fashion in the UK. This particular retail sector was chosen as it has recently elevated visual merchandising to an issue of board level concern (Lea-Greenwood, 1998). Given this situation the sector affords an ideal context in which to investigate the impact of such cues on customers, as the degree of retailer sophistication in this area is likely to be higher than that displayed by organisations in other sectors. Within the female fashion sector the department store was selected as the specific venue for investigation. This is because it offers distinctive merchandising possibilities for a number of brands – both retail and clothing-based. Here, the retail brands are derived from those stores that source and display “own-brand” assortments, and the clothing-based brands stem from either a manufacturing or design base. Within the department store these brands are merchandised within their own concessions in a way that holds a number of extraneous variables constant – for example, building type or specific shop location. This makes the use of such a research context advantageous as it minimises the

ROKSANDA is well known for producing garments with playful bold shaped patterns and colours while focusing on unorthodox ways of inserting textures and details to garments that gives amazing fit to the women’s figure (London Fashion Week). The luxury brand strives to have garments categories in both daywear and eveningwear so it is more practical when transitioning from day to night (Business of Fashion).

The original assignment tasks for this unit involved carrying out a management project and producing a formal report as the final output. It is with regret that this has not been possible due to the fact that I am not in current employment and as a result, the assignment has been adjusted to accommodate my (and others) circumstances. Instead, I have been asked to write a personal statement for each of the learning outcomes.

A woman who shops at Zara is stylish, well dressed and likes to stand out in the crowd. She is fashion conscious, but would not go the full length to capture the latest trend and so is a bargain hunter and a bit of a shopaholic.

The first section of the report targets the research by giving an explanation of the diverse parts of the subject matter. Also, this section clarifies the plenty of reasons to undertake this research.

|Business |Department store, supermarket, watch retails, finical, |fashion retail business across HK, China Arabia, Asia, |

Ltd. which is manufacturing women apparels for brand like Invogue, Scarlett nite, Ronni nicole .With a long innings of more than one decade Karna apparels has positioned itself as a global organization with a distinctive identity. The Group has a remarkable presence in the Readymade Garments Export industry including Woven Clothing, Knitted Clothing, and Home Furnishing. This organization endeavor to design, manufacture and export clothing in the best tradition of business, with emphasis on quality and timely delivery.

Karishma Nath, a fashion stylist who was being encouraged by her mother, Shivani Nath, started the Brand in April 2013, October. Karishma Nath, owner of the brand, graduated in fashion styling and image designing, from the Pearl Academy of Fashion (2010-14). First exhibition, with respect to the brand was organized at her residence in Chattarpur, in South Delhi. The first exhibition was successful, and the brand sold well in the market. On being persuaded by family, friends and the success of the first collection, exhibitions were organized every 3 months. The brand exhibited its collection at exhibitions in New Delhi, and surrounding cities such as Ludhiana, Chandigarh and Agra where one could buy stalls.

Madura Garments has exclusive showroom space which includes several large format brands outlets of world-class standards, providing top quality retail experience to the consumers. It also has a high visible presence in large department and multi brand stores. The thrust is on brand building through development of innovative new merchandise, exciting communication campaigns and enhancing the product portfolio. The overall marketing strategy has been move from a “Wardrobe Brand” to a “Lifestyle” Brand.