Faculty of Business and Law
Date: 18/10/2017
Contents
• Front Page
• Contents
• Introduction
• Organisational Structure and Management
• Marketing
• Human Resource Management
• Operations
• Sustainability and Social Responsibility
• Impact on the Retailer by current changes in the retail sector
• Conclusion
Introduction
This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the report by Deloitte, the retail industry is undergoing immense changes and faces a tough competitive
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The previous arrangement followed by Marks and Spencer demonstrates the concept of hierarchical structure, however in the last five years, due to a rise in their competitors within in the retail industry in the UK, their strategies have now become more focused on innovation and customer service’s quality. Therefore, their tall structure was redefined to adapt to these changes.
Therefore, Marks and Spencer now follow a flat organisational structure. This includes limited levels of management between administrative level and front-line employees. The structure is followed in organisation to encourage employees.
Marketing
The process of marketing involves the action of advertising and promoting a company, product or service. This includes everything the customer encounters in relation to the company, from advertisements to customer service experiences. Marketing is often broken down into four sections, known as ‘the four P’s of marketing’.
“ (1) Identification, selection and development of a product, (2) Determination of its price, (3) Selection of a distribution channel to reach the customer 's place, and (4) Development and implementation of a promotional strategy.”
According to Harvard Business school professor Theodore C. Levitt "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not
Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]
A structure depends on the organization 's objectives and strategy. In a very centralized structure, the highest layer of management has most of the choice creating power and has tight management over departments and divisions. In a much suburbanized structure, the choice creating power is distributed and also the departments and divisions could have totally different degrees of independence. Wal-mart’s structure is built upon its risk management, safety and claims management process. Google Inc. has gained much attention and acclaim for its unusual organizational culture, which is designed to establish loyalty and creativity. Although both Google and Wal-mart focuses on risk management and they specialized on two different factors. Google focus more on creativity, loyalty and keeping its employees happy. Wal-mart tends to help customers by saving money, claims and promoting within the company.
Part A of this report examines the resources and capabilities of Marks & Spencer (M&S) up to the mid 1990's and how they lead to creating a superior competitive advantage (CA) over all competitors.
The structure of M&S has an impact on the performance of their business. The structure has shaped with the strategy of M&S.
Marks & Spencer is a large company listed on various stock markets, which a widely spread operations in many countries. The size of operations of the company and high reputation in the
A flat structure – also known as a horizontal organisation – is when the specific retail store has very few or no levels of management. With this structure it means the staff will be highly trained in their day-to-day job and will be more productive because they are
This structure is unlike that of the Philips where locals, within the national organizations, held senior management positions. Basically, the structure gave some leeway to product control but still kept the same global image of Matsushita. As times/cultures changed, the strategy that existed with Matsushita during the early years proved to be the foundation of a successful company.
Whilst retailers elsewhere are struggling, several commentators have been going beyond the marketing factors, behind their success, instead paying closer attention to the firm’s unusual model of ownership and control.
Tesco is a multinational organisation in the private sector. It’s a large organisation with over 500,000 members of staff in over 12 countries. Tesco has a hierarchical structure because it has a
Marks and Spencer (M&S) p.l.c. is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, was established in 1884 as ‘Penny bazaar’. M&S sells clothing, food, footwear, gifts and home furnishings in its 760 stores around the world. The company’s wholly own and franchise stores operates in Europe, Hong Kong, Far East, Australia, Middle East, the Bahamas and Bermuda making a total of 34 countries.
Wal-Mart is the world’s largest retailer with over 8400 stores worldwide employing 2 million people. It serves more than 200 million people with global sales exceeding £291 billion. (Basker, 2007) Wal-Mart is globally organised so that it can respond quickly to changing markets and cost conditions in its international locations. The UK is one of these locations. This essay will firstly explore features that are of benefit before considering features that are of detriment to Wal-Mart and the UK in the aftermath of its take-over of Asda.
This document/report throws light on the business environment of Marks and Spencers and the analysis of strategic position, strategic direction, success criteria and backed up by future recommendations for the company based on all the mentioned aspects. The frameworks used to analyse the company are:
Marks & Spencer had on the business level become too complex and had allowed its core business to be stolen by its rivals. In addition, the Marks & Spencer image was out of date due to being held back by corporate style and identity. Many stores were closed by Marks & Spencer and many jobs were lost. The problem is that Marks & Spencer's management system was ingrained in the company culture and was not able to make necessary adaptations to support a new image.
Founded in 1884, Marks & Spencer gradually transformed itself from a small booth to a global department store company with multiple channels,
Prior to this class, although I have some experience in a marketing type role, I thought of marketing as the process that was activated post product development and the vehicle to product/service promotion and advertisement to the marketplace. Through this class, I have a greater understanding of marketing, and realize promotion and advertisement is just a fraction of it, and has much more depth. Marketing begins at the beginning, and is integrated through to the end of the life cycle. It has a significant impact on the development stages as well as delivery to the marketplace. Marketing is a set of procedures facilitated in businesses for creating, communicating and delivering value to customers. Furthermore, marketing is about