Marketing Strategy of Bionade Essay

One of the most important “dos” is for countries to pay renewed attention to the market selection which they are competing in. More precisely, these countries should focus on maximizing their opportunities where they can find cultural, administrative/political, geographic, and economic affinities. Companies use three different techniques to compete globally. These techniques are adaptation, aggregation, and arbitrage. According to Ghemaway, companies must be able to “vary products, policies, market positioning, and so on to suit local markets.” However, this method of adaptation is intended for companies which have large success and not those who have marginally. Another, important “do” is for “companies to externalize some of the costs of adaptation via franchising, joint ventures, or other types of partnerships.” Some “don’ts” are not put adaptation above all because it would get rid of competitive advantages and not to over-rely on localization. Relying too much on localization would hinder the value of across borders for a

competition, both in attributes and in products. In order to supply an attribute that no

In order to acquire the market share in any segment, the company uses penetration pricing strategy aimed at increasing the number of consumers in an area. Apart from increasing the sales of the company, this strategy helps in increasing demand for the produce hence a positive result in productivity. In addition, the company uses promotional pricing strategy aimed at increasing the market share at the expense of the competitors (Ferrell & Hartline, 2011).

simplicity of market entry: Advances in telecommunications, computer technology and transportation have made entry into foreign markets by

The target for Market Penetration strategy is to increase the market share and sales revenues by putting more marketing efforts, increasing the sales forces, increasing advertising expenditure and launching more sales promotion campaigns to promote existing products and services in existing markets. That means, Products and services haven’t been changed nor enhanced. Instead, this strategy is intended to penetrate the existing market deeper and wider with existing company’s current products and services. Existing market means both new customers of existing market or existing customers in existing market. There are several methods for market penetration. Firstly, companies do some advertising on production

| As markets become more global, increased competition from foreign competitors puts pressure on firms to innovate.  Domestic companies may need to come up with more efficient means of production, and will also tend to compete through innovation to differentiate their goods and services.  As communication increases through the internet and global media, consumers will have more choices in making purchase decisions.  Competition will become fiercer and companies will need to find a competitive advantage through innovative processes and products.

Establishing a marketing plan involves several steps and requires questions that should be asked and answered while marketing the manufactured goods. It is time to develop and create a marketing plan for The Little Package to be Delivered, a for-profit company, and use this marketing plan to introduce the company’s branding and logo. Beginning with the marketing plan, expand on the intentions which are included in the vision and mission statements set up by management. Around the statements develop, if needed, a brand or logo for the products while highlighting the company’s cause-related marketing or CRM (Sandhya & Girija, 2011). At the same time, maintain the marketing strategies of the company’s strengths, weaknesses, opportunities, and threats or better known as SWOT (Penn 2011). Evaluation of the company will be needed so incorporate a method to establish the achievable means to obtain the campaign’s goals, vision and mission. A thorough examination of distinctive types of market processes will make for effective marketing plan and brand the products properly. This research should be a guide to comprehending how major and minor companies are effective in their marketing campaigns. Once the research is complete then begin to establish the marketing campaign.

competitive advantage and allows them to stay ahead of the competition in their market place.

New product extension enhance the consumer interest and its willingness to try new product of a similar brand name.

The goal for companies in this case is to lower their overall cost structure or improve the quality or functionality of their product and gain competitive advantage.

In the 1980s, the mature German beer market experienced declining sales due to the emergence of trendy, lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development, such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985, the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed non-alcoholic drink, which he accomplished ten years later. With this innovative product, the company extended its product range and entered the beverage market, without having to invest in new production facilities. On the beverage market it had to compete with

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

of the local industries to produce products that can compete favourably on the international market.

These days, it can commonly be seen that many companies start offering customers the same products and services. Particularly, when it is likely that those products and services are in such high demand. For customers, this is a good value for them to have more options on selecting their most preferable and quality product. In consequence, this circumstance will encourage more competitive of trade in those products and services markets. Therefore, the most challenging work for emerging company is to consider how to make their own products preferred by most consumers. It may seem pointless to endeavour to compete in such environment. However, it still can be seen that many companies often do come into the marketplace and eventually succeed in selling products and services because they learned how to make their products and services become outstanding and unique than the others. We called this kind of practice as ‘product differentiation’.

Product variation is important to create more choices for consumers and to encourage repeat purchase for its regular and loyal customers. It’s unlikely for customers to buy the same product twice specially if its a bag, pouch or wallet related product, they would look for a different design. Product launch is a great strategy to create break the internet and update people on the activities of the brand. Adding an additional product create opportunities to increase sales.