Marketing Strategies for Travelodge Essay

Given that psychological research has shown that people want to associate themselves with winners (and therefore with winning brands), we thought it was interesting that brands would try to position themselves as

The ability of a business to stay in the industry is one measure of the business success. This means that being able to survive is a necessity and survival translates to the ability of a business to compete. Since 1980s, marketing strategies have played key roles in planning to overcome challenges. It is believed that this line of thinking will continue to direct the activities of business into the 21st century (Paley 1999). In addition, it is also believed that good

Red Bulls heavy publicity and continuous release of events and competitions, causes a high-level brand image perceived by the consumer gaining his/her attention towards the product. This allows the consumer to interact with the brand on a large scale, thus communicating the whole brand as an energetic experience and not just the product, setting it apart from other energy drinks in the market.

The brand is linked to major elite events in various disciplines such as yachting, equestrian, golf tennis and others. A notable area of applause is the company’s social programmes i.e., the “Mentors and Protégés” and the “Awards for Enterprise Programmes”.

Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies.

It is for this reason that the company aligns itself with the young male - fast paced and energetic, interested in extreme sports, risky behaviour and never satisfied with the last thrill. The company too, is never satisfied, continuing sponsorship of extreme sports, owning Formula 1 racing teams and even developing its own sports such as BMX bike riding, Kite Boarding, Freeskiing, paragliding and more!

Before taking this course of marketing strategies I believe marketing was less complicated and easy to formulate in order to help companies reach their goals. Many concepts introduced in this course and the assignments completed on the previous milestones have developed my understanding and knowledge about marking strategies. At the beginning of this course, I thought the flyer design was the biggest concern about catching customer attention; however, the last ten weeks, I realized that there is something else behind its logistics; a research of different aspects needs to be done in order to formulate the right strategies that fits the companies goals and the circumstances which it operates. I learned that external forces are the most challenging aspect that needs to be analyzed and overcome if we want marketing strategies to work as planned. We live in a society that constantly changes their preferences, wants, needs and duties. So, economic, demographic, psychological, and legal forces shape the way marketing works; what works today for your company, may not work tomorrow. For this reason is very important to be informed about what is happening around your customers and how they can affect your relationship with them. Communication plays an important role to keep track and monitor changes in the marketing environment where a company operates. In order to grow any business, a product or service is needed. It could be the best in the market, but if the

This paper discusses upon the importance marketing in the formulation of corporate strategies. Marketing plays a dynamic role in building corporate strategy. Although it is been criticised that there is lack of quality research work done in this field, marketing has evolved significantly with the changing business environments. Marketing plays a key role in competitive strategy, but the inputs from the marketing functional level won’t solely suffice the decision makers at the corporate levels. Significant inputs from all the strategic business units, which are aligned to the same set of goals, are necessary in formulating a good competitive strategy. The company’s vision and mission must be communicated to all the business units and the culture of customer orientation must be instilled within them to get all the units to work in the same direction.

To succeed, a strong business will need an excellent, well-coordinated marketing effort. To generate the sales that make business owners sleep well at night, a business will need a good marketing strategy that takes into account the components of the marketing mix. Though similar, with room for overlap, the marketing strategy is different from the marketing mix. One is composed

Hence pronouncements about the possibility of a marketing strategy contain specifying the target-market fragment(s) to be trailed and the artefact line to be vacant. Then, organisations pursue a modest advantage and synergy, preparation a well-integrated program of marketing mix elements.” (Boyd, 1998).

Corporations need efficient strategy planning to carry on in our aggressive markets. This does not call for the company to come up with a strategy, but to figure out which strategy is best for them given the objectives and resources. They must also consider the strengths and weaknesses of the company as well as opportunities and threats. To enhance the aptitude of the companies, a marketing strategy is introduced. The marketing strategy will create lucrative marketing mixes for defined target markets.

In this part, related literatures about marketing strategy concepts, methodology, and theory, are reviewed. These concepts, theory and methodology are the foundations of research design of this work.

We are always on the edge in providing our members the best convenience in their holiday plans. That’s the reason our resorts or hotels are well equipped with fitness and entertainment facilities. Our clubbing and holiday facilities are best in all over the country.

Strategy can be defined as a firm’s positioning to gain a competitive advantage in the marketplace (Michael E. Porter 1996)[1]. A strategy is always to secure organizational effectiveness by performing the right activities at the right time and to .achieves the right fit with the external environment. Building upon this idea, a marketing strategy allows firms to develop a plan that enables them to offer the right product to the right market, with the intent of gaining a competitive advantage. Marketing strategy research has focussed arenas such as marketing strategy

Anywhere. Travel co is a storefront company which sells unforgettable travel services/experiences. We are currently a small business which specializes in 100% customizable vacation packages which are personal to each customer. Our main objective since our success as a storefront; is to provide an easily accessible, all in one platform which gives users the ability to book, organize, keep record and review their experiences via an online portal their own way, at their best convenience. Our services cover most aspects of the travel and tourism experience such as: