Marketing Principles

I was inspired to write my paper by my husband’s craving tonight, ice cream; and who better than Ben and Jerry’s.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Technology has had a huge impact on Apple as a whole. If there was no technology apple will not be where it

Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NY:

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.

ting Review (Westburn Publishers Ltd) The Marketer (Journal of the Chartered Institute of Marketing Magazine) Marketing Business (The Chartered Institute of Marketing Magazine) Marketing Week (Centaur Communications Ltd)

a. List and explain the Four Ps of marketing (Short explanations – in your own words.)

Establishing a relationship with a product brand sounds like a strange thing, we often have numerous relationships with the brands of products we purchase without even knowing why we do. The article by Fournier plainly defines that for a relationship with a brand to exist there must be some kind of interdependence between the product and the partner. The interdependence with the brand may be emotionally, economically, Robert B. Hinde (1979) best defines this interdependence relationship;

Average income earned by households owned by African Americans was $47,300 to $67,000 (Nielsen 9).

* Perception: is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.

This means that a customer belonging to a certain bank can withdraw more money than the balance in his account. However, the bank sets the minimum limit that a person can withdraw depending on his credit worthiness.

In a world where we always want more, and what we have never seems to be enough. One desires more, once basic needs are fulfilled. Human needs are basic requirements for maintaining life, such as, air, food, water, shelter, and clothing. Wants are comforting and pleasurable. Wants are the desires that are not essential to life, but makes life a little more enjoyable. Both are unlimited and endless. The economy devotes business to satisfy one 's wants, because one 's basic needs are fulfilled. Although, a person needs has been fulfilled one desires more. Needs, wants, and demands are a part of marketing principles businesses use to obtain data. In order for businesses to make a profit, consumers must spend.

In a world where we 're always wanting more, and what we have never seems to be enough. One desires more, once basic needs are fulfilled. Human needs are basic requirements for maintaining life, such as, air, food, water, shelter, and clothing. Wants are comforting and pleasurable. Wants are the desires that are not essential to life, but makes life a little more enjoyable. Both are unlimited and endless. The economy devotes business to satisfy one 's wants, because ones basic needs are fulfilled. Although, a person needs have been fulfilled one desires more. Needs, wants, and demands are a part of marketing principles businesses use to obtain data. In order for businesses to make a profit, consumers must spend.

Successful companies study their competitors as closely as they do their customers. Analyzing and evaluating competition helps management decide where to compete and how to position against the competition in each market margin. The changing patterns of global competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of opportunities and to avoid threats. Market leaders and competitors cannot fulfill their executive role unless customer’s needs and desires are understood and satisfied.