preview

Marketing

Best Essays

Phase 5 Individual Project Professor Touro Sarah White Colorado Technical University Phase 5 Individual Project Executive Summary: In this section I will highlight the key points of Smashburger’s plan. Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in …show more content…

St. Paul Magazine. In San Diego the official Smashburger offers fresh avocado, fresh cilantro and onions, pepper jack cheese, lettuce, tomato, sour cream and chipotle mayo on a torte roll, served with a wedge of lime. In Colorado where Smashburger originated the specialty burger there is a fresh grilled half pound patty , fresh mild green chilies, melted cheddar cheese, pepper jack cheese, lettuce, tomato and mayo on a chipotle bun. This burger was the winner of Denver 's A-List Best Burger in 2010. For the Las Vegas Sin City Smashburger includes a fried egg, apple wood smoked bacon, American cheese, grilled onions, haystack onions and smash sauce all served on an egg bun, this burger was named one of the top burgers of 2010 by the Las Vegas Weekly. pr news wire (2011, March 15) The Spicy Baja burger that consists of pepper jack cheese, guacamole, lettuce, tomato, onion on a spicy chipotle bun is just another one of Smashbugers hottest sellers. One of Smashburger’s greatest concepts is the fact that all the prices are the same at each location no matter what state you are in, they range from $5.99 to $6.99 depending on if you want the smash size or the big smash size. Smashburger’s benefits are simple, they use only 100% Angus beef, fresh never frozen meats. Free of MSG and contain no hydrogenated fats or oils or any trans fats, except for those items which occur naturally. Cook to order within just a

Get Access