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Marketing Objectives Of Maruti

Decent Essays

1.1 INTRODUCTION ABOUT INTERNSHIP
Internship is an integarl part of master of business administration curriculum under the guidance of VTU. Internship bridges gap between theoretical to application through a series of intervention to gain experience piat form towards organization behaviour and gives the exposure of experience. It is 12 weeks program to serve twin objectives of providing / learning the critical business insight and to gain the high caliber which help us to go ahead in the world of business from the day beginning.
The main objective of the internship:
• It provides the platform to learn about any organizational behavior and corporate culture.
• It provides an opportunity to apply theoretical concepts in real life situation …show more content…

SECONDARY OBJECTIVES:
(i) To identify which marketing strategies are effective in increasing customer satisfaction.
(ii) To study the growth strategy of the Maruti and the marketing methods followed by it in this regard.
(iii) To study the small car revolution in India and the contribution of Maruti towards it.

1.6 RESEARCH METHODOLOGY:
In the research methodology the collection of all types of information pertaining to the subject to question. This study is based on secondary data collected from company’s research area. Hence it is analyticalin nature.
The data is collected through secondary source which includes:
 Research paper
 Journals
 Reports
 Magazines
 Publications
 Websites namely
 www.google.com

STATISTICAL TOOLS USED:
 Chi square
1.7 LITERATURE REVIEW:
1. John. P. Maggard (1) (1976) says that positioning strategy is a universal coverage of positioning. It is not a single distinct but includes many closely related concepts. Maggard talks about positioning as a conceptual vehicle, head on positioning, social accountability positioning, and inclusion of interal and external positioning as part of positioning

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