FRANCHISING AND MARKETING MANAGEMENT
2928
SUBMITTED TO: SUBMITTED BY:
SHAAN TEJINDER SINGH ND 15249
CONTENTS
Q: 1.1 RESEARCHES A MARKET OF YOUR CHOOSING. FIND THREE PRODUCTS: ONE ITEM OF GOODS, ONE SERVICE AND ONE IDEA. DEFINE THE DEGREE TO WHICH EACH OF THE PRODUCTS WILL MEET THE FOLLOWING: 2
Q 1.2 REGARDING THE THREE PRODUCTS ABOVE DEFINES HOW CUSTOMER EXPECTATIONS, SATISFACTIONS AND COST, AND CULTURE DIFFERENCES ARE BALANCED. 3
Q 1.3 RESEARCHES AN ENTREPRISE THAT EXERCISE MARKETING ACTIVITIES. DEFINE THE ENTERPRISE PURSUES QUALITY IN ALL FACETS OF ITS’ MARKETING ACTIVITIES. 3
Q2.1: RESEARCH AN ENTERPRISE THAT EXERCISES MARKETING ACTIVITIES. DEFINE THE EXTENT TO WHICH THE ENTERPRISE CAN ASSIST CUSTOMERS TO MAXIMIZE THE VALUE AND BENEFITS FROM THE PRODUCTS THEY OBTAIN. 4
Q 2.2: FOR THE CHOSEN ENTERPRISE, PROVIDE AN ANALYSE METHODS OF BUILDING CUSTOMERS LOYALTY, AND DEVELOPING PARTNERSHIP THAT HAVE MUTUAL BENEFITS OF CUSTOMERS AND ENTERPRISE. 4
Q2.3: FOR THE CHOSEN ENTERPRISE, DEFINE CULTURAL FACTORS THAT AFFECT THE MARKETING OF its PRODUCTS AND OUTCOMES. 5
Q 3.1: RESEARCH A PRODUCT. ASSESS PRODUCT FACTORS AND IDENTIFY INFLUENCES ON PRODUCT DESIGN AND SERVICEABILITY IN TERMS OF THE ABILITY OF THE PRODUCT TO MEET USERS’ EXPECTATIONS AND
Marketing- Infilling a market lead ethos thought out, researching on external opportunities to understand current and potential customers, developing the marketing plan and strategy. Managing budgets and market success.
b. How does the mission relate to the type of products the company sells? (1-3
Question: Outline the marketing process and explain the importance of each element of the marketing plan.
13. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers
II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to
Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.
After defining the problem that Marketing wants solved, you need to determine the main thrust of the research. Which of the following research directions would best serve to provide an answer to the business problem that you decided upon?
They've asked me to choose about two kinds of businesses and I have to choose one product of each of the firms. After I’ve done that I should describe the marketing techniques that they use to promote they're product.
3. Defining the firms marketing scope – basing it on customer satisfaction; comparisons to competitors; and maintaining strategy development
The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.
4. For what kinds of products do you expect customer needs to be worldwide? Why?
Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty
2. Then we need to understand the customers with whom we have been successful and why.