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Marketing

Satisfactory Essays

[Type the company name] [Type the company address] [Type the phone number] [Type the fax number] Meshal Problem Definition La Guinguette restaurant is not profitable. Critical Facts * La Guinguette rarely sees any repeat business because of the language barrier. The vast majority of tourists, regardless of their native tongue, speak English. In fact, the majority are U.S. citizens and speak no other language. * Bloody Mary’s is “the” place to be in Bora Bora and is always thriving at night. Marcel had hoped that La Guinguette would compete for this type of business. * Marcel does more business at lunch than with the more profitable dinner trade. * There is no indication that the tourist trade will slow …show more content…

Other paintings of guinguettes, such as “Elena et Les Hommes” by Renoir, provide a sense of light-hearted summer days. We want to replicate this feeling in accordance with Marcel’s original restaurant concept by incorporating all of the definitions of a guinguette. * Exterior * The building is to resemble a French café during the late 1800s. Not too complex in architecture, but focusing on well-kept arbor and fresh botanicals. * Added to the outside is to be a lower outdoor patio. The outdoor seating is lowered so that it does not hinder the view of the indoor seating. Pros: ・The atmosphere is consistent with the food and service offered. ・Increased space on the outside. ・Customers can enjoy the ocean views. Cons: ・The restaurant must close during the period of renovation. ・It is extremely expensive. * Interior * Retro décor to match the guinguette concept. A lot of natural lighting during the day, and dim lighting during the night. * Ceiling-to-floor windows are to replace the two walls adjacent to the outdoor seating. * Add a dance floor/open space for dancing or special events. * The three tables along the walls are intimate booth tables, while tables 1-4 (refer to Floor Plan on next page) are moveable tables either to be joined for larger groups during the day, or to be moved at night for the dance floor. * Change to an open-kitchen style. * Build a

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