Marketing C212
Retail Store Marketing Proposal
Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.
Styling Consultation
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For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.
The background that I consider the options above will be advantageous is following:
Pinterest, Polyvore, and jseverydayfashion.com Can you tell the common ground of the three mentioned? They are websites that provide a lot of styling tips and give ideas how to coordinate clothing items you have. Without doubt, they are one of the top destinations for so-called younger professional generation. People have tendency to look nice, express themselves at the same time. The fashion as a whole is universal, and it influences and is influenced by all ages, genders, races, culture, politics, even science. Everyone has to wear clothes after all. And there is Stitch Fix. Its slogan is “For busy women on the go, Stitch Fix is the personal styling service tailored to your taste, budget and lifestyle that helps you look and feel your best every day.” It is an online personal styling service business. You sign up and pick the look you would like to accomplish. You enter your information along with your physical shape and measurements; they send you up to five clothing items at twenty dollar fee on top of clothing costs. When you look it up on
▪ Special screenings with access to a premium food and beverage menu for VIPs only
Triple E’s main clients will be local area businesses who require access to marketing and event planning services but have no marketing/planning departments of their own. By focusing on businesses that have these specific needs, Triple E Marketing and Events will be able to provide smaller organizations access to comprehensive and combined event planning and marketing strategies, allowing them to create brand recognition and increased profitability for their businesses.
Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.
10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.
Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product
Which of the following is not one of the variables used by customers to evaluate
A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly
6) Firms using mobile marketing to reach out to its customers may benefit from this type of marketing because it provides timely information to its customers as they go about their days activities. This would be especially useful for short term sales on products. If I was to get an e-mail notification of a two day sale at thegolfworld.com, I am able to use the link to view sale items right away.
I will be linking this task with my project of a creating a website about the Fashion and its evolution. Firstly, I would like to show you how the fashion has evolved through the time including the clothes and accessories. Secondly, I would Describe which clothes are fashionable and what people want to wear nowadays and Finally , I Would give you a list of the top10 brand of Clothes fashion. In addition I will give you examples about some celebrities and their relation to the brand and the fashion.
“We use the power of fashion and fun to help our girl express her individuality and fit in—while standing out. We always listen closely, keep it real, and offer our product at a great price.”
Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.
Have you ever visited the designer fashion store? If you enter this store then you will be astonished by the products that are available in this store. Women understand fashion and they will keep up to date with the latest trends and styles that are available in the market. They exactly know what is going in the market and what exactly people like about. With the select fashion they get their desires fulfill. This mega store regularly updates the products and at the same time offers huge deals with Voucher codes. It provides large fashion wares and top brands which are regularly customized.
Perhaps, you are looking for a little bit of fashion inspiration or tips on the latest clothing trends. The Missguided Online Store has what you are looking for in inspiration and great savings on the latest fashions. The fact is that Missguided provides the new runway fashions long before other retail shops online.
When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact
As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.