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Essay on M4A3 AllStarFoodsCase

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MODULE 4, ASSIGNMENT 3
August 2014

ALL STAR Foods Canada Ltd.

Overview
ALL STAR Foods International (ALL STAR) is a large international manufacturer of snack foods, including potato chips, nacho chips, and pretzels, that are sold under the
Tasty Crunch brand name. ALL STAR has operations throughout North America and
Europe, and its international head office is located in Chicago. Consolidated net sales are in excess of US$1 billion, and ALL STAR’s shares are traded publicly on the New
York Stock Exchange.
In Canada, ALL STAR operates through its wholly owned subsidiary, ALL STAR Foods
Canada Ltd. (ASFC or the Company). ASFC has facilities located across Canada and sales in excess of CDN$150 million. Its head office is located in Toronto, …show more content…

In trying to adapt to the changes being made, the Vice-President felt sufficiently uncomfortable that he decided to take early retirement. Prior to joining
ASFC, Francesca was the director of traffic services at ALL STAR’s international office in Chicago. She holds a Bachelor of Management Sciences degree from a US university. In her role as Vice-President, Logistics, Francesca oversees all of ASFC’s distribution and warehousing activities.
Reporting to Francesca are the fleet manager, the traffic manager and the warehouse managers. The fleet manager, an employee of ASFC for many years, is responsible for the Company’s tractor-trailers and delivery trucks. He ensures that the fleet of vehicles is properly maintained and oversees the long-haul drivers. When Francesca joined
ASFC, she was informed that the warehouse managers overstocked their warehouses

CMA Canada

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ALL STAR Foods Canada Ltd.

in order to avoid shortages for which they were blamed. As part of her plan to minimize inventory, Francesca created the traffic manager position. This individual is responsible for planning the distribution routes so that the Company’s products are distributed to the warehouses efficiently and product shortages are minimized. Now, each of the 14 warehouse managers report directly to Francesca and she works closely with all of them on inventory control.
Gerard Morrisseau, Vice-President, Marketing:
Gerard Morrisseau was hired as Vice-President,

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