J. C. Penney Color-Benefit Analysis

In the past, JCP had, on average, one price campaign every day. The stores were full of sale signs and retail rise was getting out of control. JCP partnered with numerous exclusive collaborations which was hoped to bring about an expansion for the firm. However, due to the economic slump, the oversaturation of the market, and an expected lack of quality in the goods from the consumer perspective, JCPenney’s success was degrading in contrast to its competitors. (Sloan, 2010).

However, the Dillard family may be happy with their jobs, but for as a typical Dillard’s employee were not. Associates are stress out due to the company’s quota they set for their employees. Through surveys of the worst companies, Dillard’s is rated with a 2.6 on Glassdoor and had been for the following five consecutive years in a roll, which groups Dillard’s among the worst companies to seek employment with or be employed with. Dillard’s environment is very subservient by the ways the employees are worked. Short lunch breaks, restrictions on thing that shouldn’t have limits on them or taking away, Dillard’s don’t have any traffic in the store like in the past, and

Due to customers spending less, low commodity purchases, and location closers employees at Morgan-Moe’s drug store have been insecurity about their jobs was taking a toll on attitudes.

In the United States Walmart effects negatively retail worker wages as well as retail employment. In addition, University of California researchers found that workers in Walmart earn on average 12.4 % less than retail workers as a whole (UNI Global Union, 2012). Walmart’s workers demonstrated thier dissatisfaction with working conditions and low wages by protesting on Black Friday 2012, which is the day the company is making the biggest profit. Walmart workers stood up and more than 1,000 demonstrations in a hundreds encouraging Walmart to act ethicaly towards them. For workers protesting it was a huge risk as they are oficially not protected by any labour union (Progress, 2012). Another evidence that Walmart treats its employees unfairly are discrimination claims. Women workers in California pursue discrimination claims saying that Walmart systematically treats them unfairly. According to women workers retail giant denied to pay raises and promotions due to gender bias (Levine & Gupta, 2011).

CEO Johnson’s time with JC Penney’s was short lived and only lasted 17 months. The three core processes of business that he ignored was People, Strategy, and Operations. From the people aspect, he missed several key details. Johnson just assumed that people thought JC Penney’s prices were too high, so he lowered them and quit having sells (Tuttle, 2013). He also drove customers that had been shopping there for years away. With too many changes happening at one time, loyal customers did not agree with the changes and started shopping elsewhere.

Historically, J. C. Penney’s strength had been communicating the relationship between quality and value, in a way that the customer could understand. J. C. Penney lost this connection when we

In this segment, the retailer J.C. Penney will be analyzed against the department store retail industry, with particular emphasis placed upon their competitors, Macy’s and Kohl’s. The major components to be discussed will include the general external environment (i.e. demographics, economics, politics, legal requirements, technologies and global expansion), the industry environment, the competitive environment, the driving forces and the key factors for success within the industry. In terms of the general external environment, the retail industry is a multi-trillion dollar business in the United States alone and maintains operations primarily due to consumer spending. Such purchases rely upon the disposable income of

JC Penney had to undergo and withstand several competitive issues to include changing of brand image, selling strategy and marketing strategy. JC Penney also had to account for Environmental Factors to include: a population that continued to age and also unemployment rates. JC Penney tried to influence customers by portraying an everlasting sale. No matter how hard JC Penney tried to market their products, if people didn’t

Many of Costco’s strengths are held with their low prices, limited selection, and their employees. Costco prefers to hire from within and focused on career longevity and development for their employees. It was company policy to fill at least 86 percent of its higher-level openings buy promotions from within; in actuality, the percentage ran close to 98 percent, which meant that the majority of Costco’s management team members were home grown (Gamble & Thompson Jr., 2009, p. 226). Even with their many strengths, Costco still had some weaknesses. Their warehouses appeared to be very industrial, with concrete floors and merchandise displayed on wooden pallets. Costco also relied heavily on word-of-mouth advertisement, which saved the

One of the functions that help channel Walmart towards its corporate goals is its retention program. Walmart as a company suffers from relatively high employee turnover especially from among hourly sales employee (Thompson). The retention program is geared towards retaining the employees that Walmart already has. This is done by recognising the efforts of excellent staffs, by awarding bonuses to deserving staffs based on business performance, although this strategy is used for managerial positions (Thompson). It also includes promotions and training development to support the company human resource needs

While researching this topic, so many things were found to be eye opening. One in which is the way that Wal-Mart conducted themselves when they had to manage their employees. How they dealt with promoting them and demoting them. Last year Wal-Mart started a new management style and wanted to promote more family time and create a less workload on each of the managers and employees. Therefore, they changed the schedule to becoming 3 days on and 3 days off which created more room for managers to fall into the field. Managers would be thrown into the position of an area of the store they knew nothing about and expected to understand each thing and help customers find exactly what they

JC Penney is not as large as some of its competitors, many of which have more substantial resources and are constantly attacking their market share. The company also faces threats from economic conditions, such as high unemployment and the recent recession. When consumers are under financial pressures can easily decide to shop elsewhere, such as Kohl’s, Target, and even the dreaded Walmart. Even the perception of better value can drive consumers elsewhere.

At 4:30 p.m. on December 6, 2010, Meredith Collins, VP of Marketing for Reed Supermarkets, walked down the sidewalk of the 10-store strip mall that housed Reed’s Westgate Plaza branch in Columbus, Ohio. Collins didn’t shop; instead she took mental notes about store traffic, first at the Reed store and then at an indirect but increasingly worrisome kind of competitor—a dollar store. The Reed was predictably well lit and inviting, and Collins could see three registers open and two or three customers in line at each. “Not too bad” she thought, “but not what I would hope for at this time of day, this close to the holidays.” She’d felt the same way at two other Reeds

The recent recession has hurt the entire retail market and regaining profits will be a constant challenge for the entire industry. In order to remain competitive, Ann Krill states,” value and versatility have become very important. She needs an incentive to shop.” (Hymowitz, 2012) Ms. Krill goes on to say,” I think in uncertain economic times, value becomes more important...” (Hymowitz, 2012)

Jefferies was successful in his pursuit and as a result, his exclusionary sentiment permeated the workplace culture of the organization at every level; from the sprawling 300-acre headquarters in the woods of Ohio to each individual retail outlet. At the heart of this culture was the “Looks Policy”, an unforgiving guide to how employees should present themselves at work. This policy governed every aspect of an employee’s appearance from the number of times they rolled the cuffs of their jeans to the tone of their skin, which was preferably ‘sun kissed’. Not only did this policy contribute to a negative work environment where employees felt they were constantly being evaluated on the basis of their physical attributes alone, but it also led to human rights violations wherein job applicants were denied employment on the basis of their race and/or religion. In a 2004 class action lawsuit filed against the retail giant, several thousands of former A&F employees alleged the company discriminated against African-Americans, Latinos, and Asian Americans in its hiring practices as well as its advertisements. The claimants also purported that non-white employees were frequently relegated to the back-of-store tasks where they would not be visible to store patrons. A&F settled the lawsuit out of