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Is3220 Term Paper

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1. Preface The contemporary school of thought in service science is currently dominated by the notion of service-centric services (Lusch & Vargo, 2008), whereby it is believed that the end users are the determinant of value of a given service and co-producing a service with the end users would enhance the value of the service. A main assumption made by this school of thought is that all aspect of services, from creation to delivery process, is the domain of the service providers. However, the emergence of disruptive technologies such as the internet, social media, etc has reduced the operational barriers, empowering the end users to become services provider themselves. This empowerment has led to the creation of what is known as …show more content…

An example would be Yahoo! Pipes, a platform that provides a GUI frontend for creating Web-based apps that aggregates web feeds, web pages. (Nikolaos & Vassilios & Konstantino, 2009). The necessity of such a platform boils down to two reasons. Firstly, it enables and ensures interoperability between the various services. Therefore, the user needs not worry about the compatibility of the services components in the service creation process. Secondly, it reduces the complexity of creating new services for the user, who might have differing technical capabilities, as the implementation details are encapsulated by the platform. C) End user as the ultimate service value creator The main value proposition of user generated is that the end user has the final say in creating the service, instead of being service consumers or co-creator. Correspondingly, the original service providers are reduced to a role of value co-creator or suppliers. This arrangement allows end users to customize the original service, thus enabling the service to serve this group of end users which otherwise the original service would not have served 3. User generated services in the mobile phone service industry For user generated services to exist, the three following conditions must be fulfilled. Firstly, the industry must encourage

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