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Is Voting for Young People? by Martin P. Wattenberg Essay

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In chapter one, Wattenberg discusses the declining trends of Americans who regularly read newspapers between the 1960’s and present day. This can be attributed the aging patterns among generations who frequently read newspapers as well as with the use of technology rising. Reading the newspaper is a habit that either is or is not developed by the time one reaches voting age. With this, newspapers have become an older generation’s primary source of information, however, are still the best source for political matters. Younger generations tend to be more computer literate and have grown up with television and media more accessible to them than the previous generation. These trends not only reflect in American culture, but in other countries …show more content…

In chapter two, Wattenberg discusses television broadcasting and its impact with news networks such as NBC, CBS, and ABC. He quotes a 1972 study by Patterson and McClure in which they believed that although broadcasting allowed for Americans to see the campaign, it did not help teach voters anything of importance (32). TV news has become increasingly directed towards the elderly, with young people elsewhere or watching something else when politics are broadcasted (33). He illustrates this point with an example of the types of commercials aired for medications that while are suited for any age group, they are remedies for maladies or health concerns that older generations experience more than younger ones. Today, there are multitudes of television channels available for specific topics such as sports and music rather than the general topics the original major networks broadcasted, making it easier for young people to avoid the political events that once captivated the attention of Americans in previous generations. One study found that 21% of respondents under 30 years of age learned about the Presidential campaign or candidates from a comedy show instead of from newscasts (40). Although some find information indirectly through entertainment TV, a 2004 survey proved that 7% of respondents who followed the campaign closely enjoyed it and were familiar with facts heavily relied on cable news channels as a source of information, proving that if

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