Is Amazon Becoming Or Has Become A High Technology Company?

Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce retailer. But over the years the brand has developed into something grander. Originally the company started out as an online bookstore but now has diversified its inventory to include dvds, software, video games, electronics, furniture, apparel, food, toys, and jewelry. Amazon has also become a producer of their own brand of consumer electronics, most notably their line of Kindle e-book readers, Fire Tablets, Fire TV, Fire phone, and is now a leading provider of cloud computing services. Now Amazon

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

Amazon is the world’s largest online retailer that was launched in 1995 (Rouse, 2014). Amazon was mainly a book selling company that has enlarged its’ business by selling a variety of goods. The company sells all types of technology devices such as cell phones, games, televisions, movies, cameras, computers,

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

Amazon is an incredible company that has shaken the world, starting out being the largest book store they have become the largest everything store. They started in 1994 by Jeff Bezos, he was also the founder of aerospace company Blue Origin. Jeff took advantage of the Internet’s enormous opportunities it presented, since then Amazon has risen to a $292.6 billion-dollar company and employs 230,800 people. (forbs.com)

Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

Founded in 1995, Amazon.com Inc. is one of the leading e-commerce platforms, with over $74.45bn (Statistica 2013) in worldwide revenues, 132,600 employees as of June 2014 as well as operating within 220 countries. Not only does it operate as an e-commerce website, trading millions of products, but also manufactures its own products such as the Kindle e-reader which has over 73.7% market share (Statistica 2013); Amazon Fire smartphones; various games through Amazon Game Studios as well as providing a video streaming service similar to that of Netflix. The Seattle based company also implements vast amounts of information technologies within its processes and operations, from its products through to how it provides its services. Its e-readers and smart phones are prime examples of the information technology used by the company, however as of December 2014, Amazon has implemented robot workers within 10 of its 109 shipping centres around the globe in order to move heavy merchandise (Griffiths, S 2014) while at the same time testing delivery drones within the UK so that parcels may be delivered by air. Five emerging technologies have arisen to have substantial practical uses within the company: Autonomous vehicles; holographic displays; scent technologies; the internet of things; and immersive virtual reality technologies. Each of these has its own potential applications which would be beneficial within various parts of the organisation as well as their own

Amazon is one of the largest online retailers in the world. There are very few people who know that Amazon is also a cloud computing company. In the Amazon website, you can find products ranging from toys to food. This online retailer has also developed a variety of consumer electronics like the kindle e-readers, fire tables, fire TV, and its most recent products launching Alexa and Echo. Amazon has a membership program called Prime, which provides some benefits such as discounts on Amazon, movies, free shipping, and deliveries in 2 hours or less depending on the city.

Publishing is a changing industry. The Amazon Kindle and other e-readers have transformed the ways that people read books. Amazon's decision to become involved in publishing e-books as well as manufacturing e-readers can be described as revolutionary and prescient. "Bookstores have struggled to survive the recession and the rise of electronic books" (Turner 2012). The Amazon Kindle is particularly suited to how young people approach reading today it is in an electronic format, information can be accessed with a point and a click, and it is fairly easy to search through information at a rapid pace. Offering exclusive content through the Kindle via an Amazon publishing program seems to be the next logical step.

Amazon is an American commerce company based in Seattle, Washington, USA. The company used to be only a bookstore, but now it diversified into difference type of products. The goal of Amazon is to provide one stop shop experience where the customer can find everything on Amazon as earth’s biggest selection (Warman 2012). Amazon operates as a pure internet retailers that does not have retail store at all while the delivery will be done through Amazon’s networks of distribution centres. This operation makes the company is able to provide wider range of goods and lower cost of products with high quality. Moreover, it is also increase customer satisfaction as it supports customer convenience.

Amazon’s core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience. Their distinctive use of website real estate coupled with their ability to leverage their brand and effectively use that leverage to deliver low prices and high quality products, makes them a leader in online retailing. Their partner brands and their ability to adapt and recognize deficiencies enable them to effectively cut out the middle man, or at the very least, partner with them.

The company has many strengths. First, Amazon is the world’s leading online retailer. According to the 2016 Annual Report, Amazon had total net sales of US $135, 987 million in 2016. These total net sales include three segments which are North America, International, and AWS. Second, in comparison to many companies, Amazon has a superior logistics and distribution system, which allows the company to actualize improved customer fulfillment. Third, with its prolonged strategic drive on low-cost, differentiation, and focus, Amazon offers a wide range of product at low prices to customers. Fourth, Amazon enjoys global recognition from its customers. As stated earlier, Amazon built a strong brand in very little time. Finally, the

Amazon is a company that sells many open product categories online by allowing customers to take the time to search and shop through the product offerings. Many product categories that are offered on Amazon may include device accessories, kindle devices, beauty, books, electronics, health & personal care, etc. The foremost product category that can offer the greatest advantage compared with a retail store chain is most definitely the books category. Reason to this is that the company has expanded the customer’s online shopping experience by offering such a wide range of physical and electronic books, depending on the preference of the customers. They are able to search for the top-rated selling

Amazon.com, Inc. is the leading online retailer of books. The ¡§Earth¡¦s Biggest Bookstore¡¨ opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible1. Amazon still holds their commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience in high regard today and it is now one of the most widely known, used and cited commerce sites on the World Wide Web (WWW).

Amazon has grown up from a normal online website to an ecommerce and broadcasting partner to development platform being driven by the spirit of innovation. Amazon is a service based company offering customers best services and providing more types of products, at lower prices and with proper reviews. Their innovations towards the technology increase the growth of Amazon. Since 1995, Amazon has significantly expanded international retail websites, its product selection, customer service centers and worldwide network (AmazonJobs).