Research on Internal Communication affecting organisational behaviour and suggestions on conceptual model for Procter & Gamble on reviews of industry’s internal communication models
SBM2106 Organisation Behaviour and Internal Communication
Submitted by
Heena Verma
Gouravraj Rathore
Rajwinder
Muhammad Ubaid Ali
Table of Contents
Abstract:
In this report the research delivers the literature review and outline on the internal communication that affects the organisation behaviour, with particular emphasis on the how internal communication relates to the company P and G.
The paper begins with the general discussion of the importance of internal communication in an organisation best practices and how it affects the organisation behaviour. It also explores the internal communication models and the theoretical models of the key factors for the Procter & Gamble.
Organizational Structure According to Miles et al. (1978, p. 547), an organization is both its purpose and the mechanism constructed to achieve the purpose. It means that the concept of organization is embracing both goals and all the elements that represent unique combination. Miles et al. (1978, p. 553) draws the conclusion that structure and the processes taking place inside the organization are closely aligned; it is hard to speak about one without mentioning the other. It is important to understand the conclusion drawn by Miles et al. (1978). It illustrates how the
Structure According to Drucker (1989), ‘is the correct design of structure which is of most significance in determining organizational performance’
Communication is the exchange and flow of information and ideas from one individual to another via the usage of the mouth. This can be through the telephone, fax mail, email, or the aspect of using the face-face entity at the workplace. Basically, this document will illustrate in detail on how to undertake the approach of involving better and improved communication ways that lead to better and positive outcome of the firm. In essence, this shows that the paper is intended to bring about a positive outcome that would be influenced by the presence of improved communication links within a workplace environment (Perkins, 2010).
Structure is the basis through which an organization seeks to create control the direction of an organization. This is completed through clear definitions of the allocation of work, differentiation, and the coordination of having those responsibilities working together towards the efforts of the organization, integration (Bolman & Deal, 1993, pp). Through these methods, the organization is able to devise a division of labor that collaborates to bring about the missions and goals of an organization. The structure that comes about from this can be varied in their rigidness and flexibility it allows, and to an extent this is a great contribution to its success.
In conclusion, managing communication in the organisation is important so as to perform basic functions. Managers should be effective communicators with high levels of fluency and professionalism and must be aware of the communication cycle to achieve team goals. Effective communication within the workplace like in the company’s technical office keeps the team involved in the delivery of customer focus which increases commitment to the organisation and make for a better relationship and understanding within the team. An effective communicator understands the communication process using the appropriate communication channel such as verbal, non-verbal or written communication. The correct use of the process helps to uncover barriers and determine effective preventive steps to avoid those barriers. Furthermore, within the communication cycle, it is essential to get regular feedback, which also helps evaluate and improve the communication process which in turn can be used as a basis to develop personal development plans, identify communication strength and weaknesses
Internal communications plays a vital role in creating a unified sense of purpose in institutions. Clear and effective internal communications are especially important during periods of relative uncertainty, such as corporate mergers or restructuring, serving to boost employee morale and keep investors, partners and stakeholders up to date with developments. (Brown, 2002)
This communication plan for Fortescue Metals Group (FMG) is specifically devised to support FMG in engaging with their internal stakeholders. All stakeholders take part in an important role in the corporation; however by using a strategic approach to internal communication, a proactive strategy for long-term business success with internal employees will be created. This will ensure a reinforcement of benefits, highlight key elements, and present specific issues that need to be taken into consideration. Furthermore the process of planning and measurement of the internal communication strategy will take place.
The transmission of information between organizational members or parts of the organization is considered internal communication. Internal communication takes place across all levels of a company and employs a broad range of internal communications strategies such as vertical, horizontal, formal, and information communications (Grimsley, 2003-2017). Internal communications help establish a knowledgeable, democratic and training-oriented environment (Egan, 2015). As a result, the company has greater professionalism, empowerment and greater customer service.
The programs of communication research have their starting point at communication audit which is an approach of research that guides the core audiences towards the right perception of the organization. The use of such a high quality research shall most likely lead to collection of strategic information, but the company has to devise means of selling their audit to the upper management in the organization during the phase of implementation. Hart (2006), also argues that, communication audit brings about the strategic positioning of the company coupled with communication plans that focuses on the achievement of objectives of communication. This could include
Due to these studies, it is now emphasised that good communications are vital for good management. With a standard of
The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most
Proposal for a new communication structure is a major factor in an organization. Five concepts play a significant role in a successful communication within an organization setting. The concepts of successful communication are active listening, organizational culture, conflict resolution, key principles of human communication, leadership strategies, formal and informal communication. There is some corporate groups formal and informal communication structure within the organization. Efficient communication is the key to success within an organization that relates to organizational communication. In an organization, communication in all area is crucial for employees, and leaders, who know and understand the significant and how to
Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world
“Organizing as the function of management that creates the organization’s structure” (Robbins, DeCenzo, & Coulter, 2015). The organizations structure depends on the goal that the organization is trying to achieve. One of the many responsibilities management is faced with is the decision of having to alter or change an organizations structure and design for the improvement of the organization and having employees work more efficiently and effectively. There are six elements in organizational design that managers must know and keep in mind. The six elements are, work
The business environment has become highly dynamic and competitive than ever before, hence the organizations are continuously developing their strategies to achieve competitive advantage over the competitors. In order to survive the organization need to provide the products and services under the expected quality standards and innovations are really critical in order to both maintain and expand the customer base. Even though the products are unique, if not the target audience make well knowledgeable the expected sales level would not be achieved. The effectiveness of the communication process is a deciding factor of the success of an organization. According to Naeem, Bilal and Naz (2013) communication can be identified as a
At least two different organizational structures are identified, described, and compared in terms of their design principles.