Influence of Women on Buying Behaviour of Men

Once the researcher knows what information to collect and where to find it, the first step in the data collection process is to organize the data on a constructed collection data form. This process allows the researcher to make

Data collection methods are the third process.  Data can be collected in many ways such as: observation, surveys, focus groups, and reanalysis of existing data, questionnaires, and interviews (Hagan, 2010, p. 19).  Data collection is a vital portion of any kind of research.  Inaccurate data collection will affect the results of a study and inevitably lead to invalid results.

The method of inquiry that I have taken for this assignment is both primary and secondary research. I conducted a survey that I distributed among some of the school population on survey

For me, I do not have enough knowledge about this project and there are so many topics that I do not have an enough in depth knowledge.And I am serious about the part of doing a questionnaire survey.

The questionnaire was circulated among the under-graduate students of Shaheed Zulfiqar Ali Bhutto Institue of Science and Technology, Karachi. All the participants of the research study were required to fill online survey designed on Google forms. Participants who took part in the study were between the ages from 17-27. After removal of the incomplete set of questionnaires, total of 50 out of 66 questionnaires were accepted and analyzed. Therefore, the total number of respondents, n=50 Males: n=38 (58.5%), Females: n=27

Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.

The method used to collect information on this research was done by the use of data

It should be mentioned that data collection is in fact the research step. This step can be very involved and time consuming. A person will be required to gather any and all information available on their chosen subject. If the desired information is lacking, then he or she will need to create the data. This data will then need to be compiled into one place for the researcher to analyze it. After analyzing the data, any and all findings should be presented. This can be a rather lengthy step because summarizing, reporting, statistically analyzing, and presenting the findings can consume more time than all the other steps combined (Hagan, 2010).

Before being persuaded on making an informed choice as to the research methods most suited for the study, they were reviewed on their effectiveness in reaching the research objectives. As the study endeavoured to assess consumer attitudes, questionnaires seemed less appropriate. A common weakness discovered in using quantitative research was the lack of chance given to individuals to express their view or opinions about questions. Given that the study strived to

In addition, the interview with its setting being less rigid, helped contribute to a more relaxed atmosphere for the respondents and allowed them to spend more time with the questionnaire/interview. As well as it allowed for the interviewer to build a rapport with the respondent, which meant the respondents were active in the interview. This further helped because there was the opportunity to explain questions and probe for more details and to ask spontaneous questions. This research method provided a good control over the sampling audience.

The methods are explained about the data collection and the design process. This suggests that he information collected through different kind and forms of data collection methods.

JOURNAL OF MARKETING RESEARCH, FEBRUARY 2009 King 1968). At this point, research on how masculinity and femininity fit with the five-factor model supports various relationships between the Big Five and gender dimensions (Lippa and Connelly 1990; Marusic and Bratko 1998; Ramanaiah and Detwiler 1992; Whitley and Gridley 1993), but because of their complex nature (Digman 1990), these relationships are still being investigated. In summary, there is a precedence for the investigation of masculinity and femininity beyond the Big Five. Second, a consideration of gender dimensions of brand personality arises from consumers’ need to express themselves along multiple dimensions (Aaker 1997). The marketing literature suggests that the need to express masculinity and femininity through brand choice (e.g., Dolich 1969) is based on the notion that gender is part of consumers’ self-concept (Freimuth and Hornstein 1982). Consumers draw on masculine and feminine personality traits associated with a

Gender Marketing is not about male versus female. It is about understanding your customer and his profile thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing. In this article I will discuss about the changing role of women today and how it has an impact in marketing of products like online selling, car purchase, garment purchase and food & drinks.

The research will use various materials for its data collection. It will incorporate the use of questioners to collect data. The questioners will be both open ended and closed questionnaires. The questionnaires will be beneficial for their and are a cost effective tool for data collection. They

Because of the limitation of time and space as well as the occupation of the author is a university student, it is difficult to collect effective information just from primary questionnaire and interview. As it involves the consumers of China and U.S., and consumers who are financially can afford the luxury goods, so the author decides to use the secondary data as the object of analysis and study. However, the way to go through the research with case study is quantitative, and the origins of the secondary data are qualitative. Since it is not limited in one method, thus the author can have the opportunities to use different methods that depend on the case circumstances and special situations. According to Eriksson and Wiedersheim- Paul (2001), the advantage to use a qualitative case study approach is that it accepts the fact that there are many different opinions on the study?s purpose. According to William (2011) qualitative data collection methods emerged after it has become known that traditional quantitative data collection methods were unable to express human feelings and emotions.