How Did Nintendo Change The World

Video games are an ever-growing franchise that is constantly undergoing change. Ever since the dawn of video games, new consoles, games, developers, and teams have come together, fallen apart, triumphed, and failed. What is it that has allowed some to thrive where others failed? Several different factors have changed and influenced the world of gaming, including the history that is continuously being written, the people who have built the games behind the scenes, and, of course, the actual video games themselves. Numerous video games have been more successful than others, but identifying what components set the successful apart from the unsuccessful is something definitely worth observing.

The birth of Nintendo dates back over 100 years ago and originally made only Japanese playing cards. This paper will explore how Nintendo started out as a playing card company and became one of the biggest gaming corporations that are alive today. It will also explore the success and failures of the company and how it achieved the status it has today. We will discuss the technology of gaming and how it evolved over time.

As earlier stated, Nintendo excels in innovation. The company distinguishes itself from competitors by heavily investing in research and development (R&D) and by taking risks on new technologies. For example, in 2001 Nintendo released its GameCube. Instead of using the CD platform used by Sony, Sega, and Microsoft in their sixth-generation consoles, Nintendo utilized a proprietary optical disk technology that was visually similar to CDs but did not not work in standard CD players (“Nintendo Wii,” n.d.). Genyo Takeda, Nintendo’s general manager of Integrated Research and Development, explained that Nintendo’s success in innovation was the result of many groups of developers having free reign to invent, even if their inventions were

So, I’m going to change things a bit. Instead of just talking about dates and numbers, which can be boring; I’m going to give this a little casual twist. So, in order to start the history let’s get a few facts out of the way. Let’s talk about gamers, mainly because I’ll be using the term a lot; gamers are people who spent a lot of time playing videogames. The Average gamer playing video games has spent twelve years playing them. Adult gamers have an average of fourteen years of playing videogames, guys have an average of sixteen years, and girls have an average twelve years. Speaking of girls did you know that 47% of gamers are girls? I would have never guessed that, but it’s a fact. So, as of 2013 49% of all people who live in The United States owns a console. All of them that own a console have at least two of them. Me, I own eleven… I think I may have a problem. Anyway, now that some of the facts are out of the way let’s start, THE HISTORY OF VIDEOGAMES! Now before I start I want to talk about all the most important events in the history of videogames, as I call them eras. Each era is very important because they shaped the videogames we know and love today.

Released in 1996 it was not the first 3D game in the market, but it did everything right. “It also took Mario's existing framework -- running, jumping, swimming, and flying -- and evolved those mechanics to a staggering degree” (Sliva). The game was revolutionary, one could control the camera angle, the 3D graphics were different, and had a great plot. The game was a staple to the success of the console Nintendo 64(Welshman). The game still had the same formula that Mario games had, but the game had managed to still improve and surpass its predecessor. All of it combined helped to push the game and change the gaming industry once

You may be wondering where it all started, where it all came from. Well I have the answer you see it all started back in September 23 1889, a young man named Fusajiro Yamauchi opened a small store in the middle of Kyoto. He was very young (he only just turned 13) but he none the less was the first owner of Nintendo. He didn’t just go straight to games, and he didn’t want to be like any other shops selling normal everyday good such as silk and tea. He wanted to be unique and start selling a product that the government had just legalized. Can you guess what it is? That’s right nothing more than cards. But these weren’t just some ordinary card these where Nintendo cards as seen in picture #1. You can see how different they were sure there where

Most economists would argue that board games are susceptible to the same market crash that bankrupted the Marvel (and the rest of the comic industry) in 1996, due to their collectability and niche fan base. Lennon offers up an example of definition for success in the market place. As with a successful board game the defining factor is of course sales of the game. This spot has actually been dominated by the same

Nintendo Co. launched its first video gaming system in 1983 and has since sold over 4.2 billion games worldwide, over 669 million of which

Atari pioneered the video game industry in 1971 with a title called Pong, which was sold as an arcade game for $1,200 each. The console market did not take off until 1977, when Atari 2600 was launched (Lipson, 2009) and this became the first generation of consoles. In the videogame industry, consoles are primarily stationary “boxes”, which require a monitor or television set for use. Known as consoles or platforms, these devices are standardized computers tailored for gaming and produced by a single firm. The term “generations” is meant to define “chapters” in the industry denoted by a series of console launches with significant technology improvement compared to the previous launches (Exhibit 1).

From 1972 to 1983, the video game giant Atari rose and fell. It fell due to a combination of factors, including bad tradeoffs, a surplus issue, and a deficiency in entrepreneurial ability. The Founder Nolan Bushnell sold Atari to the wrong company, administrators tended to overestimate their game and console demand, and finally Atari lost its founder and best programmers. With all these factors, Atari closed it’s door for the final time in 1983.

EPOC will gain more profit if it is console-enabled only, when compared with PC-enabled only. The retail sales console game is almost five times more than PC game as we can see from Exhibit 8 in this case. The retail sales of console software game is 6.6 billions of dollars, but PC is only 0.9 billions of dollars in 2007. Moreover, from this exhibit, we can see that the number of PC software game retail sale is decreasing year by year, from 1 billions of dollars to 0.7 billions of dollars in 4 years. Most of consumer purchases a

Coleco releases the Colecovision in 1982. Nintendo, not doing well in the arcade market, licenses Donkey Kong among other games to Coleco. Colecovision's main appeal was an adapter to play Atari 2600 games. To compete with Colecovision, Atari releases its Atari 5200. It does poorly mainly because it took years to have the Atari 2600 adapter that Colecovision had all along. The very next year the Commodore 64 comes out. It is the best video game system yet and acted more like a computer. Because of this sudden flood of game consoles and software, 3rd party companies couldn't compete and went out of business. Their games became dirt cheap and soon people preferred to buy them than the expensive company's games. This all lead to a rough market.

This would mark the start of the gaming industry and in the years to follow the industry would expand to Japan and Europe with year on year profits in the excess of $2 billion by 1982. It would survive the video game crash of 1983 in which most of the American developers would become bankrupt because of lack of innovation and the flooded home console market to name a few. Japan would emerge as the dominate market after the crash which in turn lead to the rise of Sega and Nintendo in 1989, with the release of their own home consoles

The industry of video games have had a huge increase with making billions. “In 2016, the video game market in the United States was valued at 17.68 billion U.S. dollars.” (Facts, 2017). It seems that video games has been beloved by not just kids but older generation this obviously helps the developers and companies of the games to advance their technology. In 2011 Call of Duty “Modern Warfare 3 sold 8.8 million copies in its first month, breaking every sales record set prior. In fact, the previous record holder was another Call of Duty title, Call of Duty: Black Ops, at 8 million in sales.” (Dargenio, 2017).

Scoffed at by many during its infancy, the global video gaming industry has become a multi-billion dollar enterprise today that promises continued strong growth in the future. With several platforms and thousands of game titles available in hundreds of languages, video gaming systems are increasingly popular among young and old players alike. Although uptake patterns continue to shift among major target countries, video game demand, particularly online gaming, remains strong in countries such as South Korea. The objective of this report was to identify a country in Asia that would be a favorable market for a product launch from Krome Studios, currently Australia's largest video game developer. Krome Studios has a proven track record of success that makes it especially well situated to expand its international operations into a growth market such as South Korea. In this regard, the results of the research showed that South Korea represents the most favorable target country at present for Krome's business goals and recommendations are provided in support of this initiative.