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Gun Violence Rhetoric

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My artifact is of a commercial that supposedly was going to be shown during the Super Bowl bringing up the issue of drug overdose amongst teens and relating it to firearms by giving a statistic at the end that teenagers are more likely to die of overdose than they are in gun fire. As someone who is interested in firearm violence and the issues of teen suicide or overdosed this was an interesting subject for me to look into. The message the Ad is communicating is that teens are more likely to die from overdose than gun fire. To portray this a series of tools are used. Besides the obvious statistic at the end. In order to make the statistic really hit home with the viewer the creators of the ad use different types of rhetoric to draw the viewer in. They focused on establishing credibility, appealing to reason, evoking an emotional response, and delivering the ad at a time of relevance. Let's look further into these literary devices they used. Looking at establishing credibility, when someone thinks of gun ownership there are many images of who the person might be like. A very common persona is that of a southern country guy which we see …show more content…

The media gladly celebrities people who commit mass shootings and it seems we here about them every day. Despite the fact that gun crime is actually decreasing and owning a firearm is technically one of the safests products you can buy due to there being about 1 per person in the United States and only a tiny fraction of a percent of them are used in crimes. When we hear about all these shootings though we also start to overlook other things that have high death tools, such as drinking and driving, mal medial practice, or even overdose. People think gun violence is through the roof but people are losing sight that there are many other things just as common that kill far more people per year. That is what this ad is trying to remind us

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