Gatorade Rhetorical Analysis

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

In “Bring Back Flogging”, Jeff Jacoby addresses the problems within America 's criminal justice system. He gives many reasons why imprisonment simply does not work, and suggests that corporal punishment should be used as an alternative. Published in the Boston Globe, a newspaper well known for being liberal, Jacoby provides a conservative view and directs his argument towards those who strongly support imprisonment and view corporal punishment to be highly barbaric and inhumane. However, in order to shed light on our current situation, Jacoby discusses the dangers that we face though our criminal justice system a nd shows concern that imprisonment is doing more harm than good. In effect, Jacoby looks to the past for solutions, and

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks

Gatorade’s “Sweat It to Get It” campaign utilizes a multitude of rhetorical devices in its advertisement. The advertisement takes place on a sunny afternoon and in a generic convenience store. A businessman enters the store on his cell phone and grabs two Gatorades. When he attempts to purchase the drinks, the cashier promptly asks “Do you know what electrolytes are?” The cashier then proceeds to explain that one must sweat to purchase Gatorade and therefore the cashier will not sell the Gatorade to the inactive businessman. Cam Newton then enters the store, staring the businessman down, and then smacks the Gatorades out of the businessman’s hand. The advertisement concludes with Cam Newton saying “You heard what he said” as the slogan “You Don’t Sweat It, You Don’t Get It” scrolls across the screen. The main message of the advertisement is Gatorade is more than just a drink to be consumed mindlessly, but a necessary accompaniment for an active lifestyle.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the

When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. These soldiers are well respected and prepared to serve our country whenever and wherever needed, combat-ready at all times, and trained to counter any threat, anywhere. In 2007, the United States Army department published a recruitment ad for U.S.

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

For a regular human being who does not follow baseball, the man on the advertisement might seem like just another athlete. However, to someone that has come across the sport, the man on the advertisement will jolt their memory. The man in the advertisement looks very energetic and confident. There is a lot going on in this picture and it is shown on the man’s body. The ad just like every other Gatorade ad had their tagline, “Win From Within.” The tagline combined with the picture of Derek Jeter shows the audience that by consuming Gatorade, one can make sure that he or she is putting their body in the right condition to be successful.

In May of 1998, Kipland Kinkel brought a gun to his school. Over the course of two days this escalated from: being sent home, to murdering his father and mother, to murdering 2 students and wounding 26, earning a lifetime sentence of 111 years and 8 months in prison. In the court case being examined, the presiding judge addresses the original case, defendants ground for appeal, and the justification for the State’s decision to deny the appeal. Judge Haselton effectively uses ethos, logos, and pathos to support the Higher Court’s decision to deny the appeal because the original sentence was constitutional and just.

"When life gives you lemons, make lemonade" this is an old phrase used to inspire hopefulness and an encouraging, positive can-do attitude in the wake of hardship or disaster. Lemons symbolize the inevitable sourness or difficulties in life, while lemonade is the sweet drink that is the product of the lemons. Often life offers trivial disappointments with almost no explanation and sometimes it seems almost impossible to break the misfortunate spell. However, for some people, each mishap in their lives leave them not only perplexed but eager to see the glass half full rather than empty. Beyoncé is a prime example of making the best out of a bitter situation. On April 23, 2016, Beyonce released her groundbreaking fully visual album “Lemonade”. Lemonade debuted as number one album on the billboard charts and allowed Beyoncé to have the biggest first-week sales count. Nevertheless, with greatness comes a few flaws and “Lemonade” was no stranger to faults. To some, “Lemonade” was the cultural awakening that they needed but for many it was the conversation starter that would strike both emotionally and politically which is why it is such a powerful album but an even more important conversational piece.

In response to Geoffrey Shepherd's article “It’s clear the US should not have bombed Hiroshima and Nagasaki”. Shepard tries to pull us into his claim by using pathos, logos, and ethos. He uses estimates of 500,000 Japanese soldiers died from the atomic bomb. Then Geoffrey begins to state that we had an alternative spot to drop the bombs, the alternate spot we could’ve dropped the bomb would have been Tokyo Bay. It was idle and estimated that less lives would’ve been taken and would showed more of a threat to the Japanese leaders.

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.