The scoreboard does not recognize if the conquered points are achievements of male or female athletes, then why does Canadian society? Sports include any activity which requires physically exercising a skill by competing against another party for the purpose of entertainment. This paraphrased definition does not specify if sports are better suited for males or females, yet there remains to be debate present over the equality - or lack thereof - enjoyed by females in Canadian sports. Not only are female athletes extremely under-represented in the media, they are also given fewer opportunities in comparison to their male counterparts. With evidence through studies, there is little room for argument regarding the validity of gender inequality …show more content…
The problem here extends even further to the fact that most of sports editors and authors are male. The inequality present in Canadian athletics is not new; it has been noted that between the years 1954 to 1987, 90.8% of Sports Illustrated articles were of discriminatory nature and tended to focus on white male athletes by writing lengthy articles and consequently resulting in shorter and biased articles for females and black athletes. With restraints from the media - an important medium of athletic information for the public and sports scouts - females have faced a difficult past in regards to successfully promoting their achievements and careers. Furthermore, it has been noted that females are more often to be considered for coverage if they were participating in aesthetic sports, rather than men.
There are many specific instances through which gender inequality can be analyzed. It has been advertised by many university athletic departments that there is a comparable number of stories in news releases for both men and women; however, the news releases on the men’s team were usually longer. One may assume that teams that were more successful deserved more detailed and thoroughly reviewed coverage, yet the men’s and women’s basketball teams had similar records. In explicit contrast with basketball teams, ice hockey teams in Canada appear to promote, publicize and celebrate men’s teams more than women’s teams. Without significant recognition for
As an adolescent, I was very interested in sports. In fact, sports were all around me. I was usually the tallest of my friends, therefore I was faced with more opportunities concerning sports. The main sports I played were basketball and softball. At this point in my life, I did not know about Title IX and all of its rules and regulations concerning women in sports; I was just interested because sports were fun for me.
Across the world, society holds men and women to different standards. There are precise gender roles and stereotypes that are well established. In the western world, women are supposed to be nurturers, cleaners, and the chef. Whereas men are perceived as strong, independent, and athletic. When these social norms are broken, it is not uncommon for specific labels to be given, such as being called a lesbian. Over the past few centuries, these stereotypes and gender roles have been challenged by many women and feminists. An area where these stereotypes and gender roles have been under scrutiny and analyzed is in the world of sport and physical activities. However, traditional female stereotypes continue to conquer. Gender inequality has accomplished small victories but is still an enormous part of sports which is evident through the little recognition received for competitions along with the difference between men’s and women’s professional level of sport, being looked at as attractive instead of being talented, and the very few female coaches. Eventually, there is hope that the sports world will not be considered the masculine domain, and there will no longer be a legacy of bias against the female athlete.
Women in professional sports fits into the Sex and Power: Global Gender Inequality class because many female athletes have experienced the inequalities in a professional sports setting. Female athletes are being put down by gender inequalities, causing less females participating in athletic programs. Women athletes are being paid less than their male counterparts. Along with being paid less, female and males are receiving unequal benefits in the form of scholarship, media coverage, transportation, and stadium conditions. The professional sport’s world is filled with the obsession of body image and sexuality. Through this obsession, female athletes have been abused from the people they trust the most. There is an increasing inequality in women’s professional sports in the form of pay, sexuality, and abuse.
"Gender Oppression Involving Men's and Women's Sports." : Analysis of a Scholarly Source: Equal Pay? Not on the Basketball Court" by David Woods. N.p., 28 Oct. 2014. Web. 28 Oct. 2015. .
This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that
Within sport, as throughout society, gender differences exist. The socially constructed phenomenon of gender dictates a dichotomous system whereby females are feminine and males are masculine. Focusing on females specifically, society determines the feminine traits and roles ascribed to this gender. Being domesticated, slender, passive and heterosexual are a part of the desirable appearance that society has formed surrounding femininity (Wolf, 1991). On the other side of the dichotomy is the masculine realm that sport plays into. Sport is fuelled by muscle, power and aggressiveness, which are behaviours and images associated to masculinity. Sport therefore, defies all existing female gender ideals. It would be assumed that females have no place within this institution due to the gender clash. However, female athletes do exist, and many are very successful. For this to work, sport has established and reinforced the social constructions of gender that exist in society. Female athletes are viewed as inferior and are pushed into gender appropriate sports. Furthermore, they are often labeled as masculine until they can prove otherwise, and so great attempts are made to reassert femininity. The stigma associated to being masculine or homosexual for female athletes is so great that many have become irrationally fearful of this label. The sexualisation of the female body and overt displays of heterosexuality are used in
Male sports receive more recognition than female sports. “Additionally, in a study of four major newspapers--USA Today, the Boston Globe, the Orange County Register and the Dallas Morning news--women-only sports stories totaled just 3.5 percent of all sports stories.” (Collins Live Strong). Has one ever heard of Lisa Leslie, Kerri Walsh, or Chris Evert? Lisa Leslie is a WNBA basketball player. Kerri Walsh is a famous volleyball player for Team USA. Chris Evert is a tennis player. Has anyone heard of David Beckham, Derek Jeter, Eli Manning, Michael Jordan or Lebron James? Those well known names do not need any explanation. However, those female athletes have worked just as hard and have achieved so much for their team that they should receive just as much recognition. Whenever an individual searches through the sports section of a newspaper they are bombarded with news about male sports, but what about female sports? Mckenna Peterson is a twelve year old athlete who plays basketball. While she was reading the Dicks Sporting Goods Magazine, she realized that there were no female athletes featured in the magazine. “McKenna added in her letter that the only women featured in the catalog are sitting in the stands, or dressed as cheerleaders in the coupons” (Murray ABC). Editors of sports magazines need to take a closer look at their content and not be so discriminatory and realize that they could draw in female readers by including female athletes. Currently, it is so hard to imagine that a sports magazine would not feature female athletes along with male athletes. More people would run up to famous male athletes in public than famous female athletes. For example, more people would take notice of Derek Jeter than Jennie Finch if someone saw them in public. People are glued to their TV screens while watching
It is also believed that female athletes become objectified in the media as an “attempt to limit female power, thereby reinforcing hegemonic masculinity” (Pederson,2002). Mass media and sports are one of the most commanding hegemonic social institutions and there is a strong link between athleticism and masculinity. It is due to this hegemonic masculinity that women, in many ways are considered inferior to men and treated as if they have no place of their own in sports, where only male power dominates.
Throughout many years there has been a great change of gender roles of men and women in our society, and especially in the world of sports. Over the last couple years female athletes have really strived to gaining equal representation and media coverage as much as the male athletes do. Female athletes are also starting to participate in more male dominated sports such as, MMA, hockey and even golf. These few sports have been perceived as “manly sports” which usually makes women feel that they shouldn't participate because they're not masculine enough. Even though there are many female athletes who feel discouraged to playing “manly sports” there are also plenty of female athletes who are trying to show younger generations that it's okay to participate and compete in sports that aren't necessarily “feminine sports”. The way that gender roles have been affecting sports for a long time are through behaviors, stereotypes and the perception of male and female athletes.
Women’s equality is an issue that has been around for awhile. While women have been given many rights to increase equality, including the right to vote and go to college, the problem hasn’t completely vanished. One area that still sees this is in sports. Women’s sports do not draw nearly as many fans and are not covered in the media as much as men’s sports, pay differences between male and female athletes are large, and female athletes have to wait longer to start their professional career than men, which risks their professional career before it even starts.
Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.
December 11th,1995 was a much different time compared to today. After deciding to explore the New York Times sports archives I discovered that articles have drastically changed over twenty years. It was extremely surprising when comparing the number of articles written daily in 1995 in relation to how many are written on a daily basis today. Twenty-one stories were covered on December 11th twenty years ago compared to the astonishing 155 written on December 11th, 2014. Out of the twenty-one stories not one had any reference to females within any sport; all twenty-one of the articles were directed toward male professional sport. The majority of the articles were tailored towards Football, Basketball and Baseball, all mainstream sports. The
Lack of coverage and exposure on female sports has declined and is a reason there needs to be social change. Connection between academia and sport media can help to reform the female sports industry become more respected.
Not only should media outlets cover male and female athletic events based on equality, there should also be equal coverage due to the fact that it is important for female athletes to be represented in the media. Withholding representation of female athletes from the main sports networks reinforces to young girls that sports are only for men and that they should take up a more “traditionally feminine” activity, when we should be encouraging young females play sports. Since male athletic events dominate sport media it is easy for young boys to grow up believing that they can be the next Michael Jordan of basketball, Wayne Gretzky of hockey, or the next Usain Bolt of sprinting. These images of strong, successful male athletes are so renowned in
In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of today's cultural ideal of women.