False Advertising Is Brainwashing Americans

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

A deceptive advertising is a false advertising that uses confusing, misleading, and untrue statements to promote a product. An ad is deceptive if it contains a statement or omits an information that is likely to mislead the consumers.

While flipping idly through any magazine that can be picked off the rack, people are inundated with multiple ads. Each advertisement loudly clamors for the attention of its “target audience”, the people that will buy whatever product or service being sold. Unless you are willing to become a hermit to avoid advertising, manufacturers and their advertisements will target Americans to sell products that not everyone wants or needs. As a society, Americans are overexposed to advertisements and subsequently become inoculated against the usage of logic, unable or unwilling to perceive when an advertisements contain inaccurate or false information.

Studies have shown that youth specific marketing styles not only could be, but are harmful to children.

Deceptive advertisement can negatively affect internal and external stakeholders. Customer service is the most important aspect of any business. Deceptive advertising can create a negative experience for customers, which directly affect employees. A bad customer service experience can dramatically cost any business thousands of dollars. The internet is the playground for anyone. This can create a bad reputation when individuals post on their Facebook, Twitter, or other social media sites. If a business loses its customers base, it cannot

The average American is exposed to an estimated number of about two-hundred fifty to five hundred advertisements in a single day. As unrealistic as the statistic seems, it is because most people are not often aware of the companies attempt to expose their products through an advertisement to the consumers unless it is one that is personally appealing to themselves. An advertisement is used to grab the attention of the audience by means of television, radio, internet, billboards, magazines, and newspapers. Through the use of media, the advertisers usually create the advertisement to persuade the audience to take an action after viewing the advertisement or they use the advertisement to manipulate the audience into believing their product is

In this collection of facts and opinions we have been over the ways companies have tricked the populace into believing false facts such as the health benefits of bread. As well as the terrifying way advertisements, could flip a person’s viewpoint. Though the people must not forget that even advertisements have prayed on emotions to push more products. The pros of advertisement

Lying as a whole, is detrimental to any sort of relationship, especially a producer-consumer relationship. How would a lie be defined, though? False advertising that misleads customers to believe something false about a product, or removing information that could change the customers

They are in the process of searching for their own identity and many want to fit in with their peers. Advertisers take advantage of how vulnerable and insecure teenagers are to push to their products. For example, advertisers can influence how a teenagers should dress or how to be cool. There are many teenagers who cannot afford to keep up with the latest fashion trends, which creates even more of a disadvantage amongst young people. This often leads to stress, anxiety, bullying and ridicule. In the Relationship between Bullying and Suicide article, The Center for Disease Control and Prevention explained that the involvement of bullying, increases the chances that the young person will commit suicide. By tapping into the insecurities of the consumer, companies are doing more harm than good. Even though advertisements might not look harmful, the message they are portraying can have a ripple effect on those watching

In the world of today, the role of marketing within the business community has increased exponentially. Nowadays' consumers are presented with countless purchase opportunities, numerous providers and various points of value. In order to attract and retain their buyers, economic agents devise and implement a wide array of strategic efforts, including the creation of strong and aggressive marketing campaigns.

According to the Better Business Bureau, "an advertisement as a whole may be misleading although every sentence separately is considered true." Second, the Federal Trade Commission examines the misrepresentation from the view of a "reasonable" consumer or particular target group such as the elderly. And finally, "the representation, omission or practice must be a "material one". This means that if the misrepresentation is likely to affect the consumers decision whether or not to use or purchase a certain product or service, this is considered material since the consumer may have decided differently if not for the deceptive advertising (Federal Trade Commission, 1998[on-line]).

False advertisement: Deceptive advertising, also known as false advertising, refers to a manufacturer 's use of confusing, misleading, or blatantly untrue statements when promoting a product.

So what exactly is false advertising? The Merriam-Webster Dictionary defines false advertising as “The crime or tort of publishing, broadcasting, or otherwise publicly distributing an advertisement that contains an untrue, misleading, or deceptive representation or statement which was made knowingly or recklessly and with the intent to promote the sale of property, goods, or services to the public.”(Merriam Webster Dictionary)

In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Baker and Hart (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad. In this essay, it addresses the issues about how marketers should evade deceptive advertising as well as unethical pricing.

Deceptive Advertising Practices Although deceptive practices may benefit more profit in the short run, such practices will eventually harm their business in the long run. If consumers do not get what they expect, they will switch to more reliable products. This can also cause a backlash, if corporations are more focused on profits than customer service, particularly for a company such as Apple, which claims a long-term relationship with customers. Therefore, Apple Inc. should do its possible endeavor to avoid deceptive practices in the future and