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Example Of Pathos In Outliers

Decent Essays

“There is something profoundly wrong with the way we make sense of success” (Gladwell 18). In Outliers Malcolm Gladwell is trying to convince his audience that they misunderstand how people become successful. Many believe one only needs hard work and determination in order to achieve success. However, Gladwell complicates this idea by explaining that hard work and determination is not how people become successful and instead, it is all about the opportunities one is given that decides if he or she is successful or not. Gladwell uses the rhetorical appeals of pathos and ethos in order to persuade his audience to accept his idea of the process of becoming successful. Pathos appeals to the reader’s emotions by using emotional stories and imagery. Pathos strategies are often used to grab and hold the reader’s attention. Emotional or personal stories give the reader an opportunity to emotionally relate to the story, and allows them to be emotionally connected. An emotionally connected reader is more interested in the story that a reader who is not emotionally connected. Meanwhile, ethos allow the reader to view the author as a trustworthy source and builds the author's credibility. An author can do this in a number of different ways, such as using other credible sources to their advantage or by building common ground with the reader. It is especially important for Gladwell’s audience to trust him, as he is trying to convince them that what they believe about success is wrong.

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